4Segments™ helps marketers gain control of their Marketing Data with Cross-Stack Segmentation™.
With 4Segments™, you can quickly and easily access and use all contact-related data to create effective segments, without the need for integration. This cost-effective solution allows you to utilize your resources wisely.
Use the simple and intuitive Visual Segmentation™ interface to create contact segments in any system. These segments can then be easily dragged, dropped, and used in any other system in your stack, allowing you to adapt to different systems for nurturing campaigns, business intelligence, or Sales follow-up.
Core Capabilities
Advanced Audience Targeting
Advanced Audience Targeting
Unlock precise audience insights with 4Segments™ through advanced targeting capabilities. Quickly create detailed sub-groups for events, webinars, and trade shows using factors like geography, industry, and demographics to invite the right audience. Tailor campaigns to resonate with specific regions, cultures, or languages, ensuring globally relevant messaging. Optimize sales territory assignments with data-driven insights, helping sales teams focus on high-potential accounts. This targeted approach increases engagement, improves ROI, and simplifies complex audience segmentation tasks.
Content Personalization and Optimization
Content Personalization and Optimization
Enhance campaign performance by delivering highly personalized content with 4Segments™. Build tight, data-informed groups to tailor messages to specific products, industries, or job roles, ensuring relevance. Use digital body language and past interactions to refine content preferences, crafting messages that resonate deeply with individual customers. The platform’s advanced segmentation suggests the “Next Best Action,” helping marketers drive engagement and sales. With these tools, your campaigns are smarter, faster, and more impactful.
Strategic Sub-Segmentation for Nurturing and Growth
Strategic Sub-Segmentation for Nurturing and Growth
Drive customer engagement and growth by leveraging sub-segmentation to identify unique needs within your audience. Use data insights to support cross-selling and up-selling efforts, focusing on customers most likely to make repeat purchases. Assign high-value accounts to your sales team based on fact-based segmentation that combines industry, revenue, and geography. These capabilities help you nurture leads effectively, enhance account management strategies, and maximize lifetime customer value.
Data-Driven Decisions and Cleansing
Data-Driven Decisions and Cleansing
Ensure your marketing efforts are built on clean, reliable data with 4Segments™. Quickly identify and separate dirty or incomplete data, streamlining cleansing efforts. Detect and address issues like missing CRM IDs or incorrect field values, minimizing errors that impact campaign effectiveness. With a solid data foundation, your decisions are faster, smarter, and more efficient. By eliminating data noise, you save time and resources while boosting confidence in your segmentation strategies.
Retention and Support Campaigns
Retention and Support Campaigns
Improve customer retention and support outcomes by targeting the right accounts for renewal efforts. Use 4Segments™ to combine advanced segmentation with date-based triggers, identifying customers in need of proactive outreach. Highlight both easy renewals and those requiring special attention, ensuring a personalized approach to every account. These insights enable tailored campaigns that reduce churn and strengthen customer relationships. Retention becomes seamless, keeping customers engaged and loyal.
Designed With You in Mind
Powerful Segmentation Made Simple
Visual Segmentation™ empowers your team to create powerful, intuitive segments without the need for text-based filters. With real-time Venn diagrams, maps, waterfall, and matrix views, it's easy to spot overlaps, gaps, and opportunities across your data.
4Segments™ simplifies the creation of precise, targeted marketing campaigns by enabling you to:
- Plan by funnel stage
- Segment geographically
- Design cross-sell and up-sell strategies
- Tailor content to preferences and optimize marketing efforts
- Identify the next best action
With cross-stack segmentation, 4Segments gives you seamless access to all your contact data—no matter where it’s stored—without the need for IT integrations.
Simplify your Marketing
Transform complex data into clear, actionable insights with intuitive Venn diagrams that make audience segmentation effortless.
Whether organizing by funnel stage, page visits, geography, or industry, 4Segments™ helps you quickly identify overlaps and opportunities, enabling smarter, faster, and more effective campaign planning.
- Identify and address dirty data for cleansing
- Target content by funnel stage and audience preferences
- Segment geographically for regional campaigns or events
- Pinpoint ideal attendees for trade shows, webinars, and events
- Create sub-segments for personalized nurture campaigns
- Optimize content strategies to match audience preferences
- Focus on customers for renewals and ongoing support
Say goodbye to time-consuming text-based filters and ineffective segmentation. 4Segments™ makes it easy to visually create precise contact lists and seamlessly send them to your marketing automation or CRM tools, ensuring your emails and campaigns reach the right audience every time. Contact us for a demo to see how 4Segments™ simplifies marketing and drives results.
Identify Target Accounts Quickly
4Segments™ takes the complexity out of visualizing how geography, industries, customers, and opportunities intersect. Now they’re graphically represented right on the screen.
You can quickly explore different combinations until you have the mix you want.
4Segments™ empowers your sales team with data-driven precision. From fact-based target account assignments to informed territory planning, it enables smarter routing for telemarketing and inside sales campaigns.
Maximize revenue potential with optimized cross-sell and up-sell opportunities, and when you’re ready, effortlessly drag and drop to generate call lists for field reps, inside sales, or telemarketing.
How 4Segments Works
4Segments™ simplifies segmentation, enhances targeting, and streamlines campaign planning. Its intuitive tools help you clean data, identify opportunities, and create precise lists for nurturing, events, and sales. With visual insights and seamless integration, 4Segments™ ensures you deliver the right message to the right audience—every time. Contact us for a demo to see it in action.
About 4Segments
4Segments enables Cross-Stack Segmentation™ using an innovative and simple-to-use Visual Segmentation™ interface. A product by 4Thought Marketing, 4Segments is cloud-native, browser-based, and works with every system in your Marketing Stack.
What it Does
4Segments™ lets you manipulate all the contact data in your marketing stack in the way that best fits your task. Visual segmentation makes it easy to gain and act on important insights as well as iterate and contrast results in real-time.
- Plan by Funnel Stage
- Event, Webinar, and Trade Show Advanced Sub-Group Targeting
- Dirty Data: Understand and Identify For Data Cleansing
- Personalize Your Content as you Should!
- Segment by Language, Culture, and Country
- Sub-Segment for Nurturing
- Informed Territory Assignment
- Fact-Based Target Account Assignment
- Cross-Selling and Up-Selling Using 4Segments™
- Targeting Customers for Renewal and Support
- Optimize Content Preferences and Content Marketing
- Next Best Action Determination
4Segments is cloud-native, browser-based, and works with every system in your Marketing Stack.
