The Spike Is the Signal, Not the Story: AI and Account Prioritization in ABM
AI account prioritization reads the multi-contact engagement spike a static fit score misses, reprioritizing ABM account lists in real time before the buying window closes.
Visual Segmentation for Marketers
Build segments visually using Venn diagrams, maps, and matrices, then export the finished segment to Eloqua, Marketo, CSV, Excel, or SFTP, on a daily, weekly, or monthly schedule.
4Segments Core Capabilities
Advanced Audience Targeting
Advanced Audience Targeting
Unlock precise audience insights with 4Segments™ through advanced targeting capabilities. Quickly create detailed sub-groups for events, webinars, and trade shows using factors like geography, industry, and demographics to invite the right audience. Tailor campaigns to resonate with specific regions, cultures, or languages, ensuring globally relevant messaging. Optimize sales territory assignments with data-driven insights, helping sales teams focus on high-potential accounts. This targeted approach increases engagement, improves ROI, and simplifies complex audience segmentation tasks.
Content Personalization and Optimization
Content Personalization and Optimization
Enhance campaign performance by delivering highly personalized content with 4Segments™. Build tight, data-informed groups to tailor messages to specific products, industries, or job roles, ensuring relevance. Use digital body language and past interactions to refine content preferences, crafting messages that resonate deeply with individual customers. The platform’s advanced segmentation suggests the “Next Best Action,” helping marketers drive engagement and sales. With these tools, your campaigns are smarter, faster, and more impactful.
Strategic Sub-Segmentation for Nurturing and Growth
Strategic Sub-Segmentation for Nurturing and Growth
Drive customer engagement and growth by leveraging sub-segmentation to identify unique needs within your audience. Use data insights to support cross-selling and up-selling efforts, focusing on customers most likely to make repeat purchases. Assign high-value accounts to your sales team based on fact-based segmentation that combines industry, revenue, and geography. These capabilities help you nurture leads effectively, enhance account management strategies, and maximize lifetime customer value.
Data-Driven Decisions and Cleansing
Data-Driven Decisions and Cleansing
Ensure your marketing efforts are built on clean, reliable data with 4Segments™. Quickly identify and separate dirty or incomplete data, streamlining cleansing efforts. Detect and address issues like missing CRM IDs or incorrect field values, minimizing errors that impact campaign effectiveness. With a solid data foundation, your decisions are faster, smarter, and more efficient. By eliminating data noise, you save time and resources while boosting confidence in your segmentation strategies.
Retention and Support Campaigns
Retention and Support Campaigns
Improve customer retention and support outcomes by targeting the right accounts for renewal efforts. Use 4Segments™ to combine advanced segmentation with date-based triggers, identifying customers in need of proactive outreach. Highlight both easy renewals and those requiring special attention, ensuring a personalized approach to every account. These insights enable tailored campaigns that reduce churn and strengthen customer relationships. Retention becomes seamless, keeping customers engaged and loyal.
Designed With You in Mind
Powerful Segmentation Made Simple
Visual Segmentation™ lets your team build segments without text-based filters. Venn diagrams, maps, waterfall and matrix views make overlaps and gaps visible on your own data.
4Segments™ simplifies the creation of precise, targeted marketing campaigns by enabling you to:
- Plan by funnel stage
- Segment geographically
- Design cross-sell and up-sell strategies
- Tailor content to preferences and optimize marketing efforts
- Identify the next best action
Build a segment on a canvas, then push it into Eloqua or Marketo.
Simplify your Marketing
Transform complex data into clear, actionable insights with intuitive Venn diagrams that make audience segmentation effortless.
Whether organizing by funnel stage, page visits, geography, or industry, 4Segments™ helps you quickly identify overlaps and opportunities, enabling smarter, faster, and more effective campaign planning.
With 4Segments™, you gain powerful tools to streamline and enhance your marketing efforts. Its intuitive drag-and-drop interface empowers you to:
Say goodbye to time-consuming text-based filters and ineffective segmentation. 4Segments™ makes it easy to visually create precise contact lists and seamlessly send them to your marketing automation or CRM tools, ensuring your emails and campaigns reach the right audience every time. Contact us for a demo to see how 4Segments™ simplifies marketing and drives results.
- Identify and address dirty data for cleansing
- Target content by funnel stage and audience preferences
- Segment geographically for regional campaigns or events
- Pinpoint ideal attendees for trade shows, webinars, and events
- Create sub-segments for personalized nurture campaigns
- Optimize content strategies to match audience preferences
- Focus on customers for renewals and ongoing support
Say goodbye to time-consuming text-based filters and ineffective segmentation. 4Segments™ makes it easy to visually create precise contact lists and seamlessly send them to your marketing automation or CRM tools, ensuring your emails and campaigns reach the right audience every time. Contact us for a demo to see how 4Segments™ simplifies marketing and drives results.
Identify Target Accounts Quickly
4Segments™ takes the complexity out of visualizing how geography, industries, customers, and opportunities intersect. Now they’re graphically represented right on the screen.
You can quickly explore different combinations until you have the mix you want.
Visual Segmentation™ lets your team build segments without text-based filters. Venn diagrams, maps, waterfall and matrix views make overlaps and gaps visible on your own data.
Maximize revenue potential with optimized cross-sell and up-sell opportunities, and when you’re ready, effortlessly drag and drop to generate call lists for field reps, inside sales, or telemarketing.
How 4Segments Works
4Segments™ makes segmentation visual, not text-based. Clean your data, spot the opportunities, and build precise lists for nurturing, events, and sales. Contact us for a demo to see it on your own data.
Pricing
Every 4Thought Marketing product is priced around how you actually use it, so you pay for the scope and volume your team needs and nothing extra. Tell us about your platform, your data, and your goals, and we will build a quote around your environment. Most teams get a firm number within a couple of business days.
About 4Segments
4Segments enables Segmentation™ using an innovative and simple-to-use Visual Segmentation™ interface. A product by 4Thought Marketing, 4Segments is cloud-native, browser-based, and works with every system in your Marketing Stack.
Enterprise-grade security
Every 4Thought Marketing product includes robust authentication and security at no additional charge: secure password sign-in with Multi-Factor Authentication, encryption in transit and at rest, activity logging, and a published security posture on our Trust page.
The Gold and Platinum Enterprise Security add-on extends that foundation. Gold adds Single Sign-On through your own identity provider, role-based access, IP allowlisting, extended audit-log retention with export and alerting, SOC 2 and pen-test access under NDA, and a named security contact. Platinum adds automatic user provisioning and deprovisioning, single-tenant infrastructure with data-residency controls, and the deepest contractual commitments for regulated workloads.
For more on our security, contact us.