Marketing Operations: The Infrastructure Behind B2B Revenue
Marketing operations manages the technology, data, processes, and reporting that make marketing programs run. Learn what MOPs does and why it matters to revenue.
Annual License:
$1,200.00
Campaign Contact Remover
Simplify how you manage campaign canvas filters and decision steps to ensure contacts are only in the correct nurture. Remove contacts from one or more campaigns easily.
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License Term Options
Annual License:
$1,200.00
Lifetime License:
$4,200.00
Description
Nurturing campaigns are an essential marketing tool. Marketing automation enables the creation of very sophisticated nurturing campaigns, but it also presents many challenges with each new nurture added. For example, contacts should only be in one nurture at a time. And when they become a marketing qualified lead (MQL), you likely want to remove them. However, this causes several problems for existing nurture campaigns:
- How do you ensure they are only in one campaign?
- What happens if they express interest in other areas?
- How do you remove them from campaigns when they become an MQL?
The more nurtures you are running, the more challenging it will be to manage filters on your campaign canvas. However, with the Campaign Contact Remover Cloud App, it’s possible to centralize everything on a single canvas easily.
Key Benefits
- Centralize automated process for removing contacts from all but one nurture campaign
- Remove contacts from all nurtures when they meet specific criteria
Documentation
Articles
Details
- Each Eloqua instance requires a separate cloud app license.
- Each cloud app license includes a reasonable usage limitation of 250k records processed daily and up to 5 app instantiations per Eloqua instance. Higher usage tiers are available at extra cost.
- For additional license details, please review the Cloud Services User License Agreement.
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