Nurturing campaigns are an essential marketing tool. Marketing automation enables the creation of very sophisticated nurturing campaigns, but it also presents many challenges with each new nurture added. For example, contacts should only be in one nurture at a time. And when they become a marketing qualified lead (MQL), you likely want to remove them. However, this causes several problems for existing nurture campaigns:
- How do you ensure they are only in one campaign?
- What happens if they express interest in other areas?
- How do you remove them from campaigns when they become an MQL?
The more nurtures you are running, the more challenging it will be to manage filters on your campaign canvas. However, with the Campaign Contact Remover Cloud App, it’s possible to centralize everything on a single canvas easily.