2021 was the year the world worked remotely. What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. As revealed by Owl Labs’ “State of RemoteRead more

Eloqua’s often-overlooked page tagging feature is a powerful tool you should definitely be using. But why is this feature so important? Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process,Read more

Among its many features, Eloqua offers one function that often goes overlooked: page tagging. In a previous article, we looked at how page tagging can improve customer segmentation and lead to more effective marketing campaigns.Read more

Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand. Let’s compare lead generation vs.Read more

When most people think of marketing, what they’re really thinking of is conventional marketing: an approach that begins by generating as much attention as possible and narrowing down to potential leads based on that. ThisRead more