4Thought Marketing Blog
AI Data Analysis: Getting Rid of the Busywork
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Maximize Marketing Performance by Tackling Dirty Data
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Privacy for Eloqua, Using AI in MOPs – Eloqua Office Hours
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
Getting Started with Advanced Marketing Quality Assurance
Quality assurance doesn’t start when the email is finished. Effective QA begins along with the campaign design itself to catch any errors before they can cause trouble. Watch as Dharam Singh explains why these checks matter and how to take your QA to the next level in your future campaigns.
Increase Your Sales This Holiday Season with Customer-First Marketing
Shopper behavior demonstrates that it’s never too early for marketers to start gearing up for the holidays. Get started with these strategies.
Maximizing Holiday Marketing: Key Strategies to Drive Revenue This Season
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Email Marketing Strategies: Growing Your Contact List
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
Cetera’s “Find Your Fit”: A Transformed Engagement Strategy
A broad and diverse pool of clientele can lead to an unexpected problem: the conventional marketing funnel doesn’t always apply. This is the situation Cetera, a leading wealth management services provider, found itself in.
Driving Growth Through Collaboration at Morningstar
When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
Dirty Data: Zombies in the System
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Avoiding Common AI Marketing Mistakes
Artificial intelligence has left an undeniable impact on the marketing landscape today. But just like any other tool, AI used incorrectly does more harm than good. Are you making any of these AI marketing mistakes?
Optimize Email Campaigns with Our 12-Point Checklist
It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.