Topic: AI in Marketing

ai in marketing

3 Practical Applications of AI in Marketing

AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
low code

8 Ways Low-Code & AI Have Revolutionized Marketing Automation Strategies

As low-code platforms and AI work in tandem, shifts in the marketing landscape could occur faster than ever. What can your company expect? Here’s what eight marketing automation specialists think.
ai data analysis

AI Data Analysis: Getting Rid of the Busywork

What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
AI in marketing

AI in Marketing: The Good & the Unexpected

Generative AI has taken the world by storm. Each new development brings new possibilities so rapidly that reporting on them as they occur is a full-time job. Every industry wants to know what AI can do and how they can best incorporate it into their offerings. And in the marketing world, those questions are especially interesting.
ai marketing mistakes

Avoiding Common AI Marketing Mistakes

Artificial intelligence has left an undeniable impact on the marketing landscape today. But just like any other tool, AI used incorrectly does more harm than good. Are you making any of these AI marketing mistakes?
ai audit

Is It Time for an AI Audit? Probably

AI in marketing comes with inherent risks still being uncovered. Companies that choose to take advantage of AI need to understand the impact it can truly have, both now and as the technology continues to evolve. One excellent way to start is an AI audit.
ai in marketing

Leveraging AI in Marketing to Enhance Customer Experience

AI has firmly cemented itself into the marketing world. Everyone knows about it, and most people are excited to use it. But this raises a question: what exactly can AI do? And more importantly, what’s the best way to use it in your particular company?
Eloqua office hours

Privacy for Eloqua, Using AI in MOPs – Eloqua Office Hours

Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
ai in marketing automation

The Future of AI in Marketing Automation

Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.

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