Topic: GenAI

content, marketing, AI content

12 Ways AI Is Revolutionizing Marketing: Expert Voices & Real-World Wins

From AI content optimization that drove 23% more leads to halving production time and hyper-personalized campaigns, these twelve marketing experts reveal how smart AI content strategies can elevate every facet of your marketing.
ai in marketing

3 Practical Applications of AI in Marketing

AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
low code

8 Ways Low-Code & AI Have Revolutionized Marketing Automation Strategies

As low-code platforms and AI work in tandem, shifts in the marketing landscape could occur faster than ever. What can your company expect? Here’s what eight marketing automation specialists think.
ai data analysis

AI Data Analysis: Getting Rid of the Busywork

What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
ai in email marketing

AI in Email Marketing: Make Campaigns that Convert

One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.
AI in marketing

AI in Marketing: The Good & the Unexpected

Generative AI has taken the world by storm. Each new development brings new possibilities so rapidly that reporting on them as they occur is a full-time job. Every industry wants to know what AI can do and how they can best incorporate it into their offerings. And in the marketing world, those questions are especially interesting.
ai marketing mistakes

Avoiding Common AI Marketing Mistakes

Artificial intelligence has left an undeniable impact on the marketing landscape today. But just like any other tool, AI used incorrectly does more harm than good. Are you making any of these AI marketing mistakes?
chatbot privacy compliance, chatbot consent, chatbot DSAR, AI chatbot privacy, purpose limitation, data minimization, privacy policy, access controls, chat logs, encryption, DPIA, vendor DPA,

Chatbot Privacy Compliance: A Practical Playbook for Marketing Teams

Chatbot privacy compliance helps marketers safeguard trust by embedding consent, rights fulfillment, and security into AI conversations while staying ahead of evolving global privacy laws and customer expectations.
marketing challenges 2025

Checking the Crystal Ball: Marketing Challenges to Expect in 2025

What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.
dark patterns in data collection, privacy compliance automation, GDPR consent compliance, CCPA data compliance, ethical automation, data privacy best practices,

Dark Patterns in Data Collection: Why Privacy Compliance Automation Builds Trust

Dark patterns in data collection undermine compliance and trust. Learn how privacy compliance automation, GDPR consent compliance,

Data privacy vs data security, AI data privacy and security, Zero trust architecture, Security by design, Privacy by design, Data minimization, Data breach prevention, Data governance framework

Data Privacy vs. Data Security in the Age of AI

Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data minimization, and governance prove compliance.
AI-optimized retargeting, AI in digital advertising, Retargeting strategies, Dynamic Creative Optimization (DCO), Return on Ad Spend (ROAS)

From Rules to Revenue: Why Your Retargeting Needs AI Now

Is your retargeting strategy underperforming? Move beyond outdated rules with AI-optimized retargeting. This guide details how to use predictive analytics and first-party data to re-engage high-intent customers, adapt to a cookieless world, and significantly improve your Return on Ad Spend (ROAS).