Topic: Marketing ROI

data minimization

Marketing’s Path to Data Minimization

Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.
marketo & salesforce

Marketo & Salesforce: The Essential Pairing

Anyone who has used Marketo or Salesforce knows that, like peanut butter and jelly, they work best together. That’s why you’ll want to pursue one critical plan: integration.
marketo archiver app

Marketo Archiver App

The Marketo archiver app eliminates Marketo’s 24-month retention cap by automatically extracting specified campaign data and staging it in Amazon S3. This ensures uninterrupted access to multi-year insights, simplifies compliance, and integrates seamlessly with your BI platform—empowering teams to analyze decades of historic marketing performance without any manual CSV exports.
Marketo velocity scripts, velocity template language, email customization, custom object personalization, Marketo token alternatives, data formatting, custom object,

Marketo Velocity Scripts: What They Are and When to Use Them

Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
data hygiene, marketing metrics, clean data, MOPS, reliable metrics, campaigns,

Mastering Data Hygiene: The Foundation of Reliable Marketing Metrics

Every marketer wants clear ROI and measurable impact, but flawed data often undermines these goals. Data hygiene is the critical foundation ensuring your marketing metrics are truly reliable. Without clean data, efforts to refine your MOPS and align with corporate goals are built on shifting sand. It’s the key to confident reporting and strategic growth.
dirty data

Maximize Marketing Performance by Tackling Dirty Data

Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
holiday marketing

Maximizing Holiday Marketing: Key Strategies to Drive Revenue This Season

As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
marketing kpis

MQL & SQL: Two Key Marketing Metrics to Watch

Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.
Optimize Email Campaigns with Our 12-Point Checklist 1

Optimize Email Campaigns with Our 12-Point Checklist

It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.
Prove Marketing ROI using the Funnel Framework 2

Prove Marketing ROI using the Funnel Framework

Prove Marketing ROI using the Funnel Framework Home Prove Marketing ROI using the Funnel Framework Prove Marketing ROI Using the Funnel Framework Home Products Are you having trouble proving the value of marketing? Do you pass leads to sales? Do you get the feeling that leads are moving slowly or falling through the cracks because […]
revenue operations, RevOps, sales marketing customer success, pipeline, CRM, automation, alignment,

Revenue Operations Mindset: How to Shift Without Reorganizing

Revenue operations aligns sales, marketing, and customer success around shared goals and data without requiring organizational restructuring, enabling B2B companies to drive predictable growth.

Supercharge Your Eloqua: Process Leads Faster with Contact Feeder Cloud App

The Contact Feeder Cloud App helps you get leads into the hands of sales or your campaigns faster. Unlike Eloqua listeners, which run once every 24 hours, you can configure the app to check for matching contacts as often as every minute.