Eloqua Office Hours May 2024
Recorded May 30, 2024
Boost your Eloqua skills through real-world examples. Today we’ll explore the complexities of data privacy, consent, and email preferences. Balancing Privacy, Consent, Complexity, and Choice
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, landing page, campaign creation, A/B testing, and monthly reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
SmartStart, onboarding, and success planning
Data imports, cleansing, deduplication,
company matching, and data stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Recorded May 30, 2024
Boost your Eloqua skills through real-world examples. Today we’ll explore the complexities of data privacy, consent, and email preferences. Balancing Privacy, Consent, Complexity, and Choice
When readers control what, when, and how often they hear from you—via a Subscription & Preference Portal—unsubscribe rates plummet, open rates climb, and every message feels custom‑tailored to their needs.
Swap static lead scoring for a dynamic product‑led scoring model that seamlessly tracks real‑time usage, feature adoption, and engagement milestones—so your team knows how to reach out for optimal impact.