4Thought Marketing Blog

data minimization

Marketing’s Path to Data Minimization

Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.

ai in marketing automation

The Future of AI in Marketing Automation

Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.

data hoarding

Data Hoarding & Data Privacy

Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.

dynamic content

Creating Personalized Email Marketing with Dynamic Content

Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.

email effectiveness email efficacy

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.

customer segmentation keep it simple

The Secret to Customer Segmentation: Keep It Simple

Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.