4Thought Marketing Blog

Oracle Guided Campaigns: Brand-Approved Personalization, Simplified
Tired of juggling personalization and brand consistency in your email campaigns? Oracle Guided Campaigns streamline the entire process. Leverage pre-approved templates, AI-driven targeting, and automated workflows to deliver highly relevant, on-brand messages. Drive conversions and boost engagement with this powerful solution.

Building A Privacy-First Marketing Culture
Master privacy first marketing. Balance compliance and trust. Explore GDPR, CCPA, and ethical data use. Learn value exchange, secure data practices, and build lasting customer relationships. 4thought Marketing guides your privacy journey.

Improve Quality and Boost Productivity with AI – Eloqua Office Hours
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).

Is Your Database a Mess? Time for a Marketo Database Audit!
Struggling with a messy Marketo database? Discover how a thorough Marketo database audit can boost your ROI. Learn to clean data, optimize smart lists, and maintain database health for effective marketing campaigns.

Oracle Redwood UI: A Transition Benefit for Eloqua Users
Oracle’s Redwood experience is transforming Eloqua with a modern UI and enhanced features. Is your team ready? Learn key updates and how to ensure a smooth transition.

MOPS Documentation: 5 Proven Ways to Keep It Relevant
Struggling with outdated MOPS documentation? Don’t let neglected processes hinder your team. Discover 5 proven ways to keep your marketing operations documentation current, from weaving updates into daily workflows to leveraging technology.

Hacking Preview Text Whitespace
Boost your email open rates with a simple trick: preview header whitespace! Learn how to use this often-overlooked element to create more engaging and visually appealing email previews. Optimize your preview text today and see the difference!

Ensure Success with a Global Marketing Operations Framework
Align global marketing operations with a practical framework that balances standardized processes and regional flexibility, empowering teams to spend more time driving meaningful results.

5 Amazing Reasons Vendor Inclusion Boosts Strategic Planning
Involving vendors in strategic planning drives innovation, optimizes supply chains, and improves risk management—creating partnerships that deliver competitive advantages essential for sustainable business success.

Introducing 4Preferences – Office Hours Feb 2025
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.

How AI Can Help Create Accessible Emails
AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.

Reducing Email Fatigue – Office Hours Replay Jan 2025
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.