4Thought Marketing Blog

    inactive subscribers

    How to Manage Your Email List to Increase Open Rates & Boost ROI

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    When sending marketing communications to your target audience, it’s important to have an active email list. Active emails are contacts that engage with your content and act on your offers, which leads
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    greg manetti new cto

    4Thought Marketing’s New CTO: Greg Manetti

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    We’re pleased to announce that Greg Manetti has joined 4Thought Marketing as Chief Technology Officer. Known for his passion for technology and proven leadership, Greg is a seasoned marketing technolo
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    eloqua integration

    Successful Eloqua Integration for Marketing Automation

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    Integrating Oracle Eloqua into your marketing automation strategy is an essential step for any business looking to streamline its marketing operations. Eloqua is a powerful, all-in-one marketing autom
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    may 2023 eloqua office hours replay

    Exploring Campaign Responses & Response Rules – Eloqua Office Hours Replay May 2023

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    Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.
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    april 2023 eloqua office hours replay

    Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023

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    Watch a free, on-demand replay of our April 2023 Eloqua Office Hours event here.
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    eloqua upload wizard

    Eloqua Upload Wizard Streamlines List Uploads for Health Care Company

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    The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. By streamlining the process of importing data, it can drastical
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    opt-in email

    How an Opt-In Email Series Can Increase Engagement

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    An opt-in email series, also known as a nurture email series, is a campaign where subscribers have explicitly asked to receive messages from your company. This clearly indicates their interest in doin
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    email marketing

    Stop Losing Subscribers: How to Improve Your Email Marketing Strategy

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    Email marketing is an essential part of the marketing strategy for most businesses. However, it can be frustrating when people unsubscribe from your email list, especially when you have put a lot of e
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    opt-in email

    What is an Opt-In Email Series?

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    Email marketing still works! According to Statista, the global email marketing complex was worth $9.62 billion USD in 2022, and is estimated to reach as high as $17.9 billion USD by 2027.Savvy markete
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    oracle eloqua office hours webinar

    Working Around Eloqua Campaign Contact Restrictions – Webinar Replay March 2023

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    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
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    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

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    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
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    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

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    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
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    contact feeder

    Process Leads Faster with the Contact Feeder Cloud App for Oracle Eloqua

    The Contact Feeder Cloud App helps you get leads into the hands of sales or your campaigns faster.  Unlike Eloqua listeners, which run once every 24 hours, you can configure the app to check for...
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    how to design emails

    How to Design Emails for Successful Marketing Campaigns

    Marketing and advertising can take advantage of countless media in the modern world. And with consumers using technology for almost everything, there’s never been a better time to provide them with...
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    Delete Eloqua Custom Objects in Bulk

    Delete Eloqua Custom Objects in Bulk

    If you need to clean up your Eloqua Custom Data Objects and remove data for specific contacts, the Mass CO Deleter Cloud App from 4Thought Marketing is the perfect solution. Watch the 1-minute video...
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    shared email addresses

    Marketing to Shared Email Addresses with Oracle Eloqua

    It’s not at all uncommon for multiple family members to share a single email address, either for everyday usage or for registering their household for a particular event. Or a business might use...
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    4Thought’s Update All Contact CO Cloud App for Eloqua

    4Thought’s Update All Contact CO Cloud App for Eloqua

    Need to keep your Eloqua Custom Object records up to date when a field or fields change on the mapped contact record or want to add or update static values to all mapped contact records?  You can with...
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    A Quick Look at the Contact CO Deleter Cloud App

    A Quick Look at the Contact CO Deleter Cloud App

    It’s not possible to delete Custom Objects associated with a contact record in Oracle Eloqua using only out-of-the-box features. This is where the Contact CO Deleter Cloud App comes into play. The...
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    first tech credit union

    First Tech Credit Union’s Personalized Email Campaigns Grow Revenue

    Credit unions earn money in several different ways, but customer loans tend to be their biggest source of revenue. First Tech Federal Credit Union is no exception. And while they continue to see...
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    dirty data zombies

    Dirty Data: Zombies in the System

    Halloween is coming up soon! As your company adjusts planned promotional campaigns to be seasonally appropriate, you may be overlooking a Halloween disaster waiting to happen. Check your customer...
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    first tech credit union

    First Tech boosts revenue and member engagement with Oracle Eloqua

    …...
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    Fluke

    4Thought Marketing helps Fluke revenue skyrocket

    …...
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    email unsubscribe

    Email Unsubscribe Requests: Why They Happen & How to Reduce Them

    You’ve just spent days crafting the perfect marketing email. You’re proud of the content, the design, the personalization, and everything else in this message. You schedule it to send at the correct...
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    marketing automation platform migration

    10 Steps to Successful Marketing Automation Platform Migration

    As a company grows, so should its approach to marketing. A small company might start with a tiny marketing department that does everything manually. With time, the company will grow larger and use...
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