4Thought Marketing Blog

4Thought Marketing Blog 3

The 7 Must-Have Partner Apps for Oracle Eloqua

Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further. 

4Thought Marketing Blog 5

Improving Email Image Quality on Retina Displays

Apple introduced Retina displays in 2010. Retina displays use twice as many pixels as standard displays, which can mean that an image that looks fine on a standard screen might look blurry or even pixelated on a retina display.

4Thought Marketing Blog 7

10 Best Practices for Creating Eloqua Forms

No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete. 

4Thought Marketing Blog 8

What Are Your KPIs Telling You?

When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.

4Thought Marketing Blog 9

How to Survive and Thrive in the New Economy

As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.

4Thought Marketing Blog 10

The Critical Role of a Marketing Technologist

Modern marketing relies on technology to produce and distribute promotional materials. The intersection of marketing and technology has created the need for a new job title: marketing technologist.

4Thought Marketing Blog 11

How Cybersecurity Intersects with Data Privacy

Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.