4Thought Marketing Blog
Investing in Marketing Team Development: The Keys to Success
Marketing success hinges on two critical factors: your customers and your team. Unfortunately, many marketers tend to prioritize the former while neglecting the latter.
A Practical Look at Marketing Automation & Segmentation
Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
From Misfire to Mastery: Proven Techniques for Backfire-Free Marketing
In the world of advertising and marketing, you create campaigns to produce positive outcomes. Unfortunately, this isn’t always how things work out.
Onboard New Self-Service Eloqua Users with Ease
Oracle Eloqua is a feature-rich marketing automation platform with nearly limitless flexibility to implement your marketing strategies. As a result, companies implement Eloqua very differently.
Stay Organized with an Eloqua Data Dictionary
Whether you are an Eloqua marketing veteran or a novice just learning the ropes using your marketing automation platform
6 Reasons to Use Eloqua Custom Objects
Perhaps your organization wants to do more, to think outside the box. Enter one of Eloqua’s most powerful features: custom objects.
How to Manage Your Email List to Increase Open Rates & Boost ROI
While it’s common to see a portion of your contact list inactive, it’s essential to understand what this means for your marketing efforts and the best practices to ensure you are still getting the best possible engagement and outcomes.
Successful Eloqua Integration for Marketing Automation
It’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensure that everything runs smoothly.
Exploring Campaign Responses & Response Rules – Eloqua Office Hours Replay May 2023
Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.
Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023
In this session of Eloqua Office Hours, we hear Colleen Lenahan, Marketing Operations Consultant at 4Thought Marketing, discuss how companies can create automated Eloqua training for self-service users. Watch an on-demand recording of her presentation below.
How an Opt-In Email Series Can Increase Engagement
A well-executed nurture email campaign can be an excellent way for your business to improve metrics such as email engagement. Here’s how.
Stop Losing Subscribers: How to Improve Your Email Marketing Strategy
Unsubscribes are inevitable, and there are several reasons why they happen. In this blog post, we’ll explore these reasons and offer tips on how you can win back email subscribers.
