4Thought Marketing Blog

    oracle eloqua office hours webinar

    On-Demand Replay: Eloqua Office Hours March 2023

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    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
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    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

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    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
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    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

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    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
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    eloqua apps

    The 7 Must-Have Partner Apps for Oracle Eloqua

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    Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to impro
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    eloqua insights

    3 Eloqua Insight User Tips Learned the Hard Way

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    Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports whic
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    retina display

    Improving Email Image Quality on Retina Displays

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    We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. B
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    apple mail privacy protection mpp

    Measuring Email Performance after Apple’s Mail Privacy Protection

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    In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketer
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    eloqua forms

    10 Best Practices for Creating Eloqua Forms

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    Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy
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    Solve Unique Business Requirements with Eloqua Cloud Apps

    On-Demand Webinar Replay: Solve Unique Business Requirements with Eloqua Cloud Apps

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    Watch an on-demand replay of our webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.
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    kpis

    What Are Your KPIs Telling You?

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    Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what d
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    How to Survive and Thrive in the New Economy 2

    How to Survive and Thrive in the New Economy

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    How to Survive and Thrive in the New Economy Mark LeVell, CEO 4Thought Marketing As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of
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    marketing technologist

    The Critical Role of a Marketing Technologist

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    Modern marketing relies on technology to produce and distribute promotional materials. Obviously, this means professional marketers need to have a working knowledge of the technology they use every da
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    eloqua content blocks

    Eloqua Content Blocks: Here to Make Our Lives Easier

    Who doesn’t love a time-saving trick that can make our everyday work easier? With our calendars filled with endless meetings and projects to take care of, one of our top priorities should be to find ...
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    Plan Your Eloqua SFDC Integration App Migration

    Plan Your Eloqua SFDC Integration App Migration

    Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021. If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when ...
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    Checklist for Expanding Oracle Eloqua to New Business Units

    Checklist for Expanding Oracle Eloqua to New Business Units

    When expanding Oracle Eloqua to New Business Units, use our convenient checklist to ensure you cover all the required details for a successful project. ...
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    Shared Email Addresses and Eloqua – Top 5 Considerations to Get it Right

    Shared Email Addresses and Eloqua – Top 5 Considerations to Get it Right

    Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address.  Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their ...
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    Checklist for Choosing an Eloqua Marketing Agency

    Checklist for Choosing an Eloqua Marketing Agency

    Imagine this. You are a marketing operations professional who, along with your colleagues, manages your marketing technology systems’ day-to-day operations. Your responsibilities run from consulting ...
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    New Append Multiple Fields Cloud App Now Available

    New Append Multiple Fields Cloud App Now Available

    The Append Fields Cloud Allow now allows you to append two or more fields and store the results in a third. ...
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    email related contact cloud app

    The Email Related Contact Cloud App: An Overview

    Email Related Contact Cloud App The Email Related Contact Cloud App solves an age-old challenge every Eloqua marketer has heard from Sales at least once, especially after launching a new email ...
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    delete contact program

    Building a Delete Contact Program for Oracle Eloqua

    Building a Delete Contact Program for Oracle Eloqua Let’s face it; there are contacts in your Eloqua system that don’t belong there.  They take up valuable real estate, living in the dark alleys ...
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    Event Integration Best Practices for Oracle Eloqua

    Event Integration Best Practices for Oracle Eloqua

    Event Integration Best Practices for Oracle Eloqua With the dramatic increase in online and virtual events in 2020, it’s more important than ever to have a well-designed integration between your event ...
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    global distributor improves leads using upload wizard

    Case Study: Global Distributor Improves Leads using Upload Wizard

    Global Distributor Improves Leads using Upload Wizard 4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor. As ...
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    Stay Organized with an Eloqua Data Dictionary

    Stay Organized with an Eloqua Data Dictionary

    What is an Eloqua Data Dictionary? Whether you are an Eloqua marketing veteran or a novice, just learning the ropes using your marketing automation platform, a Data Dictionary is an indispensable tool ...
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    3 Reasons To Delete Custom Objects in Eloqua

    3 Reasons To Delete Custom Objects in Eloqua

    Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don't actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ...
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