November 21, 2024
This month, we discussed leveraging GenAI in Marketing Operations (MOPs) and insights into privacy compliance.
Our discussion will cover:
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Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
Bad data chokes campaign and drains budgets. Our Contact Washing Machine framework scrubs typos, gaps, and duplicates from Eloqua and Marketo databases, boosting deliverability, segmentation accuracy, and revenue. Learn how validation, standardization, and enrichment routines transform 67 % incomplete records into 95 % marketable contacts—and why consistent data hygiene fuels growth today.