Marketo Velocity Scripts: What They Are and When to Use Them
Marketo velocity scripts let one email adapt to each lead and custom object. Learn what they can and cannot do, how to test them, and where AI helps.
Tag: email best practices
Email Bot Clicks: Why Security Scanners Make Your Click Data Lie
Email bot clicks from corporate security scanners can inflate your click rates and lead scores. Learn how to spot them, what Eloqua documents about auto clicks, and how to report clean numbers.
The New Adobe Marketo Engage Email Editor
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance, and reporting to improve speed and consistency.
How to Manage Global Email Campaigns Without the Chaos
A global email campaign is really a matrix of language, regional, and legal variants. Here is how to structure yours so localization scales cleanly instead of drifting into chaos.
Why a Huge Email List Performs Worse Than a Smaller, Healthier One
A huge email list can hurt more than help. Learn why email list quality, smarter batching, and pruning beat raw size and lift your total engagement.
Stop Double-Tracking Your Emails: UTM Parameters vs. Native Platform IDs
Double-tracking inflates your email tracking when UTM parameters and native platform IDs both count one click. Learn one clean rule to fix it before your next migration.
Why “Unsubscribe” Wins When Email Preference Management Fails
Email preference management gives subscribers control over topics and frequency, turning the unsubscribe trigger into a retention tool for B2B MOps teams on Eloqua and Marketo.
What Is a Preference Center? Design, Strategy, and Examples
Discover what a preference center is, how good preference center design retains subscribers, and practical examples of building one in Eloqua and Marketo.
Email Subscription Management: Reducing Unsubscribes Without Losing Contacts
Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when what they want is a middle ground.
B2B Welcome Emails: How to Build a Welcome Program That Engages New Contacts From Day One
Your B2B welcome email program should confirm consent, surface preferences, and route new contacts into the right nurture stream. Here is how to build one that actually works.
How to Design Marketing Emails That Drive B2B Campaign Results
Effective email campaign design in B2B goes beyond visual layout. This guide covers every step: objective-setting, mobile-first structure, personalization, CTA strategy, authentication, and pre-send testing to drive real campaign results.
Eloqua Content Blocks: The Complete Guide to Faster, Brand-Consistent Email Builds
Eloqua content blocks let email and landing page teams save reusable layout components in the Design Editor, cutting build time and enforcing brand consistency across every campaign with no coding required.