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The Power of Marketing Automation During a Recession

During times of economic downturn, inflation, and recession, businesses of varying sizes often face challenging decisions. Sometimes this can include budget cuts and unfortunately, the marketing budget is often one of the first to take a hit. But this is a mistake. It is important to understand that, during these times more than ever, efficientRead more

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Choosing the right model is important to ensure that organizations’ revenue processes are efficient. Let’s take a look at the two methods and which one is more appropriate for your business. Definition of Lead-Based Marketing Lead-based marketing tends to focus onRead more

How to Adjust your B2B Marketing for Remote Workers

2021 was the year the world worked remotely. What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. As revealed by Owl Labs’ “State of Remote Work 2021” report, as many as 70% of the US workforce have worked remotely, with most still doing so. NotRead more

4 Advantages of Creating Page Tags in Eloqua

Eloqua’s often-overlooked page tagging feature is a powerful tool you should definitely be using. But why is this feature so important? Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring. Let’s take a closer look at several top benefits of page tagging. 1. MoreRead more

Are You Overlooking Eloqua’s Page Tagging Abilities?

We frequently work with customers to improve their marketing strategy and online presence. A significant part of this involves guiding marketers to explore Eloqua’s “hidden” features that they may not be leveraged to their full capabilities, or might not even be aware of. You likely have a customer segmentation system based on past purchases orRead more

Lead Generation vs. Demand Generation: Know the Difference

Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand. Let’s compare lead generation vs. demand generation and see how they differ, and what that looks like practically. What is Demand Generation? Marketers must considerRead more

Account-Based Marketing: The Future of Marketing?

When most people think of marketing, what they’re really thinking of is conventional marketing: an approach that begins by generating as much attention as possible and narrowing down to potential leads based on that. This approach is the most common today. And it certainly works to a degree. But in more recent years, a differentRead more

Best-in-Class Marketing Automation with Oracle Eloqua

Oracle Eloqua is a market-leading marketing automation platform that helps companies generate leads that convert. Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, it enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all within a robust but easy-to-understandRead more

Cybernews Interview with 4Thought Marketing CEO Mark LeVell

Keeping up with all in-house goals and tasks as well as failures and vulnerabilities has never been an easy task. But with some professional help, they can usually be effortlessly maintained. Whether it’s maintaining a cohesive marketing strategy or dealing with employee turnover, all of that can be automated. This move eliminates repetitive tasks andRead more

Segmentation for Marketing is Still Relevant: Here’s Why

It goes without saying that different people have different interests. But marketers who want to get as much promotional material out as possible, as quickly as possible, might not give this fact the consideration it deserves. Prioritizing audience segmentation for marketing is the foundation of a successful campaign. Why is Segmentation for Marketing Such aRead more