Blog

When sending marketing communications to your target audience, it’s important to have an active email list. Active emails are contacts that engage with your content and act on your offers, which leads to greater ROI, increased revenue and overall email marketing success. Not everyone on your email list will engage with your content or buyRead more

Integrating Oracle Eloqua into your marketing automation strategy is an essential step for any business looking to streamline its marketing operations. Eloqua is a powerful, all-in-one marketing automation solution that can significantly impact your marketing efforts. However, it’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensureRead more

Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.Read more

Watch a free, on-demand replay of our April 2023 Eloqua Office Hours event here.Read more

The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. By streamlining the process of importing data, it can drastically reduce the time required to process new leads. This was especially true for a global healthcare company who needed to improve the process for importingRead more

An opt-in email series, also known as a nurture email series, is a campaign where subscribers have explicitly asked to receive messages from your company. This clearly indicates their interest in doing business with you. With this in mind, a well-executed nurture email campaign can be an excellent way for your business to improve metricsRead more

Email marketing still works! According to Statista, the global email marketing complex was worth $9.62 billion USD in 2022, and is estimated to reach as high as $17.9 billion USD by 2027. Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sendingRead more

Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further. What’s the best way to do this? For many Eloqua users, the answer is to use specialized EloquaRead more

Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which cover different facets of campaigns, contacts, emails, forms, and landing pages. I learned my way through Insight through exploring these reports. My analyst journey grew fromRead more

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more