4Thought Marketing Blog
5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua
Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
Getting Practical with AI in Marketing – June 2024
Explore some practical approaches to incorporating AI in Marketing with our special guest David Gutelius from Motiva AI.
Enhancing Personalization with Dynamic Content in Eloqua
Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.
5 Advantages of Using Marketing Agencies
Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
Proactive Data Management & Integrations: 4 Key Steps
Integrating different marketing platforms requires careful attention to your data. Poor data management can cause an integration to fail and make your job much more difficult. Today, we’ll be looking at a few reasons why integrations fail, and what you can do to avoid them.
Is It Time for an AI Audit? Probably
AI in marketing comes with inherent risks still being uncovered. Companies that choose to take advantage of AI need to understand the impact it can truly have, both now and as the technology continues to evolve. One excellent way to start is an AI audit.
Preferences: Balancing Privacy, Consent, Complexity, and Choice – Eloqua Office Hours Replay
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
Why You Need to Keep Nurturing While Selling
Sales and marketing play different roles in the customer journey. But they truly shine when both can work together. How might this work in your organization? Let’s explore the best approach: nurturing while selling.
The Essential Eloqua Marketing Campaign Checklist
There is, unfortunately, no “silver bullet” that makes a marketing campaign a massive success every time. However, there are a few steps you can take to give yourself a better chance. For Eloqua users, one of the most essential steps is to create a marketing campaign checklist to follow during development.
Why Systems Integrations aren’t Set-and-Forget
Integrations enable sales and marketing systems to work together seamlessly. And most of the time, they do just that. But nothing is static. This is why regularly auditing your software integrations is so important.
Hitting the Snooze Button: How to Easily Pause Eloqua Campaigns
Marketing is a critical part of any company’s operations—but customers today are increasingly receiving too much. Marketing emails lose effectiveness when a customer regards them as merely spam.
Marketo & Salesforce: The Essential Pairing
Anyone who has used Marketo or Salesforce knows that, like peanut butter and jelly, they work best together. That’s why you’ll want to pursue one critical plan: integration.