4Thought Marketing Blog
How Cybersecurity Intersects with Data Privacy
Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.
Balancing Self-Promotion with Positive Customer Experience
4Thought Marketing believes that the key to successful marketing is finding the balance between excellent self-promotion and providing a positive customer experience. In this blog post, we’ll explore a few ways to achieve this balance.
Unlinked CO Mapper Cloud App Restores Lost Connections
Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions.
5 Common Lead Generation Mistakes and How to Fix Them
Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?”
Best Practices for Email Preference Centers
How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.
How to Design Emails for Successful Marketing Campaigns
Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests!
Delivering Qualified Leads to Sales Faster – Webinar Replay
Listen to Alexis Buitrago, Sr. Analyst at Catalent, and Linda David, Sr. Consultant at 4Thought Marketing, discuss how Catalent simplified lead delivery
Turn Data into Personalized Emails with Oracle Eloqua
At 4Thought Marketing, we want to empower you to use data to create hyper-personalized emails. That’s why we developed a powerful tool to help you utilize your data in customized marketing messages.
The Power of Marketing Automation During a Recession
It is important to understand that, during a recession more than ever, efficient digital marketing can be a business’s best tool.
Explained: Account-Based vs. Lead-Based Marketing
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.
How to Develop an Effective Marketing Email Template
When designing an email for clients, communication is key – and one of the best ways for the client to communicate their needs is to use a template you provide.
How to Adjust your B2B Marketing for Remote Workers
What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm.
