4Thought Marketing Blog

    oracle eloqua office hours webinar

    On-Demand Replay: Eloqua Office Hours March 2023

    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
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    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
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    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
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    eloqua apps

    The 7 Must-Have Partner Apps for Oracle Eloqua

    Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to impro
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    eloqua insights

    3 Eloqua Insight User Tips Learned the Hard Way

    Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports whic
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    retina display

    Improving Email Image Quality on Retina Displays

    We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. B
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    apple mail privacy protection mpp

    Measuring Email Performance after Apple’s Mail Privacy Protection

    In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketer
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    eloqua forms

    10 Best Practices for Creating Eloqua Forms

    Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy
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    Solve Unique Business Requirements with Eloqua Cloud Apps

    On-Demand Webinar Replay: Solve Unique Business Requirements with Eloqua Cloud Apps

    Watch an on-demand replay of our webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.
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    What Are Your KPIs Telling You?

    Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what d
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    How to Survive and Thrive in the New Economy 2

    How to Survive and Thrive in the New Economy

    How to Survive and Thrive in the New Economy Mark LeVell, CEO 4Thought Marketing As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of
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    marketing technologist

    The Critical Role of a Marketing Technologist

    Modern marketing relies on technology to produce and distribute promotional materials. Obviously, this means professional marketers need to have a working knowledge of the technology they use every da
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    Eloqua Merge Contacts Cloud App

      Did Someone Say Oracle Eloqua Merge Contacts? No, your eyes are not deceiving you.  Up until this very moment, you probably only imagined, wished, even begged for an easy way to merge Eloqua contact ...

    Eloqua Common Mistakes Series: Weak Personalization Testing

    Have you ever received an email that began, “Dear FNAME?” It is astonishing that such basic personalization mistakes still happen. ...

    Eloqua Common Mistakes Series: Segmentation Strategy

    Having a segmentation strategy has always been a marketing basic.  Long before Eloqua, or even the internet, identifying your top, key audiences and what messages you should convey to them has been ...

    Eloqua Common Mistakes Series: Failed Segmentation

    Depending on your experience, marketing automation conjures up one or two mental images: For newer marketers, they see it as a bright shiny object with limitless possibilities. And then for ...

    Personalized Customer Communication with Eloqua Custom Objects

    Personalized Customer Communication with Eloqua Custom Objects With Eloqua Custom Objects (CO), you can easily segment and send hyper-personalized, time-appropriate customer communication. Consider, ...

    Data Privacy and Compliance

    Data privacy and compliance regulations are here to stay We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the ...

    Who Owns Email Subscription Management?

    Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. Long may it last as an essential channel for customer engagement. But in the new age ...

    Improve Data Quality with Upload Wizard

      Data quality is crucial for every organization. It affects almost every part of your marketing activities, from email deliverability and lead conversion to revenue generation. And you cannot ...

    The Secret to Discovering Your Customers’ Email Preferences (Spoiler Alert: Ask Them!)

    Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the ...

    Improve Your Eloqua Segmentation Game with Cloud Apps from 4Thought Marketing

      Key Steps for Improving Eloqua Segmentation The first page in your marketing operations playbook probably stresses the three R’s: Get the right message to the right people at the right time.  And it ...

    Improve your Eloqua Data

    Improve Your Eloqua Data Just how do you improve your Eloqua data?  It's something every Marketing Automation professional deals with all the time. Because data comes from a wide variety of ...

    One Word That Kills Your Email Marketing

    It doesn’t matter about your fabulous product. Your inspiring content is all for naught. Brilliantly creative marketing campaigns go unappreciated. All because of one fateful word. ...