4Thought Marketing Blog
Eloqua Merge Contacts Cloud App
Since 2015, thousands of Eloqua users have hoped for a straightforward way to merge contact records. Now, the Eloqua Merge Contacts Cloud App from 4Thought Marketing allows you to do just that.
Eloqua Office Hours August 2024
Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.
Marketing During Disasters: When Pausing is the Best Strategy
How a company handles a crisis can make a world of difference, and not all circumstances can be mitigated by using light-hearted humor. Sometimes, pausing a marketing campaign is the most appropriate response. Let’s look at a few examples of these circumstances.
Leaving Batch and Blast Behind: 11 Essential Steps
Simply knowing that personalized messages perform better is just the first step in effective marketing. The real challenge comes when making the transition from the low-performing but easy batch and blast strategy to more demanding personalized campaigns.
The Ultimate Guide to Oracle Eloqua Custom Objects
Eloqua custom objects allow you to store important data points to use in more precise segmentation and customer targeting. In this guide, we’ll explore what custom objects are, why they are crucial, and how you can maximize their potential to drive your marketing efforts.
Google’s Holding onto Third-Party Cookies—For Now
In a surprising move, Google recently announced its decision to delay the elimination of third-party cookies in its Chrome browser. This represents a significant pivot from its previous stance. This shift has created a buzz in the marketing world, where anticipation of a cookie-less future has driven many recent strategies.
5 Steps of a Successful Customer Retargeting Campaign
Every marketer’s goal should be to keep website visitors engaged and encourage them to return to learn more. But they may not return right away, so you need to give them gentle encouragement through multiple touches to do so. This is where retargeting campaigns can help.
Embracing Personalized Customer Service in the Era of Data Privacy
As privacy laws become stricter and more common, exploiting data isn’t a guaranteed success anymore. It’s time to incorporate the classic marketing approach into modern methods
Case Study: Using Snooze to Enhance Re-Engagement Campaigns
When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.
The Future of AI in Marketing Automation
Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.
Taking QA to Next Level – Snooze Program Deep Dive – Office Hours July 2024
Learn how to take your QA testing to the next level, and nerd out on the details building a snooze program with all the essentials. Office Hours.
Empower Your Sales Team: Implementing Sales-Influenced Nurturing
Sales-influenced nurturing empowers your sales team to build stronger customer relationships and drive better results. Here’s how to get started.