When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
This Eloqua to Marketo glossary translates terms, explains equivalents, and outlines a 90 minute onboarding plan so Eloqua users ship Marketo campaigns confidently without consent,...
A trust center improves brand credibility by centralizing compliance, privacy, and security details, giving customers confidence while supporting transparency, data governance, and customer trust.
A strong data protection program goes beyond compliance, using data inventory, minimization, and governance to reduce risks, strengthen security, and build customer trust in today’s...
Marketing automation integration turns the Future of AI into practical lift by uniting consented data, embedded decisioning, and disciplined testing to create adaptive journeys that...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
This Eloqua to Marketo glossary translates terms, explains equivalents, and outlines a 90 minute onboarding plan so Eloqua users ship Marketo campaigns confidently without consent,...
A trust center improves brand credibility by centralizing compliance, privacy, and security details, giving customers confidence while supporting transparency, data governance, and customer trust.
A strong data protection program goes beyond compliance, using data inventory, minimization, and governance to reduce risks, strengthen security, and build customer trust in today’s...
Marketing automation integration turns the Future of AI into practical lift by uniting consented data, embedded decisioning, and disciplined testing to create adaptive journeys that...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Raw information on its own isn’t super helpful. You have to understand what the data means and how to read it. But what if you’re not a data analysis expert? Fortunately, a tool released in 2023 offers an efficient, user-friendly way to approach basic data analysis.