AI Data Analysis: Getting Rid of the Busywork
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Standardize country values using a built-in standardization list, or a customized one provided by your company. Improve data quality by ensuring country names follow a specific format, both by correcting spelling mistakes and by normalizing non-standard variations.
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, landing page, campaign creation, A/B testing, and monthly reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
SmartStart, onboarding, and success planning
Data imports, cleansing, deduplication,
company matching, and data stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Raw information on its own isn’t super helpful. You have to understand what the data means and how to read it. But what if you’re not a data analysis expert? Fortunately, a tool released in 2023 offers an efficient, user-friendly way to approach basic data analysis.