Tired of marketing automation feeling… automated? Discover the secret weapon: data enrichment. Go beyond basic data, adding layers of insight to truly understand your audience. Fuel hyper-personalized campaigns, skyrocket lead quality, and craft experiences that resonate. Learn how to make your marketing automation human, effective, and undeniably smart.
Unlock the power of Oracle Eloqua by mastering company matching. Learn how accurate contact-to-account linking fuels better segmentation, lead scoring, and account-based marketing for superior B2B results.
Optimize Eloqua Campaign Responses for deeper CRM insights. Learn to configure rules, integrate effectively, and translate customer interactions into powerful marketing data.
Maximize your marketing ROI with custom API integration. Connect Eloqua or Marketo seamlessly with your business applications, enabling precise data flow and automated workflows. We provide tailored API development services, ensuring your systems achieve optimal software interoperability. Discover the strategic advantage of bespoke marketing automation integration
Oracle’s Redwood experience is transforming Eloqua with a modern UI and enhanced features. Is your team ready? Learn key updates and how to ensure a smooth transition.
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
A global technology company faced a pressing question: How could they ensure that new Eloqua users received the necessary training without distracting seasoned users from their own tasks? Here’s how we helped.
Since 2015, thousands of Eloqua users have hoped for a straightforward way to merge contact records. Now, the Eloqua Merge Contacts Cloud App from 4Thought Marketing allows you to do just that.
Eloqua custom objects allow you to store important data points to use in more precise segmentation and customer targeting. In this guide, we’ll explore what custom objects are, why they are crucial, and how you can maximize their potential to drive your marketing efforts.
When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.