Save hours on campaign setup by creating multiple campaign responses at once in Eloqua. This tutorial shows you how to use bulk actions for consistent...
Privacy standards for marketers in 2026 require understanding GDPR, CCPA, and global regulations while balancing compliance with campaign effectiveness through transparent practices and automated governance.
Revenue operations aligns sales, marketing, and customer success around shared goals and data without requiring organizational restructuring, enabling B2B companies to drive predictable growth.
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Save hours on campaign setup by creating multiple campaign responses at once in Eloqua. This tutorial shows you how to use bulk actions for consistent...
Privacy standards for marketers in 2026 require understanding GDPR, CCPA, and global regulations while balancing compliance with campaign effectiveness through transparent practices and automated governance.
Revenue operations aligns sales, marketing, and customer success around shared goals and data without requiring organizational restructuring, enabling B2B companies to drive predictable growth.
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Save hours on campaign setup by creating multiple campaign responses at once in Eloqua. This tutorial shows you how to use bulk actions for consistent email campaign tracking across your marketing automation workflows.
System audits expose Eloqua-Salesforce integration failures, including custom object sync issues, contact field mapping chaos, and silent errors causing lead loss and revenue impact.
Oracle Eloqua custom objects support flexible data structures that enhance segmentation, personalization, and automation by enabling teams to manage updates, transformations, and synchronized workflows across complex marketing environments.
Master the Eloqua Design Editor to create professional, responsive email campaigns without coding. Learn essential features, optimization strategies, and best practices for email marketing automation success.
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email.
Learn how B2B customer onboarding campaigns align teams, streamline access, and prove value early, reducing churn and boosting renewals with privacy-ready workflows, automation, and role-based enablement tailored to your stack.
Eloqua enables B2B marketers to unify ABM and MAP functions, eliminate silos, and scale personalization for account-level engagement—reducing complexity and driving smarter revenue outcomes.
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Any marketer knows the value of personalized emails to draw customers in. However, since creating a new email for each contact individually consumes valuable time, the team needs a set of templates to work from. Eloqua users can turn to a powerful tool for help with this: Eloqua Engage.
This Eloqua to Marketo glossary translates terms, explains equivalents, and outlines a 90 minute onboarding plan so Eloqua users ship Marketo campaigns confidently without consent, scoring, or segmentation missteps.
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture, and reporting with Eloqua governance.
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign canvas for measurable lift.