AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
Email marketing has always been part science, part art—and now, artificial intelligence is becoming the most intriguing collaborator in this creative process.
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.