Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Discover how Marketo’s AI-powered Image to Template feature instantly transforms any design into editable email templates, removing coding delays with the Marketo image to email template capability that empowers marketing teams.
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email.
4Thought Marketing helped resolve a severe email deliverability crisis by restoring sender reputation, fixing Mimecast blocklist issues, and improving inbox placement through smart authentication and bounce suppression strategies.
Marketing automation succeeds only when guided by human oversight. Discover how teams can strike a balance between automation efficiency and personalization, compliance, and evolving customer expectations.
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
Learn how B2B customer onboarding campaigns align teams, streamline access, and prove value early, reducing churn and boosting renewals with privacy-ready workflows, automation, and role-based enablement tailored to your stack.
Duplicate leads disrupt campaigns and distort reporting. This guide to resolving lead duplicate issues in Dynamics 365 and Salesforce Marketo integration explores causes, risks, and strategies for clean data management.
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so. Is your company in the clear? If privacy officials asked if you had a legal basis for processing data collected from your customers, could you provide evidence that you did?
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance, and reporting to improve speed and consistency.
Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI and shows a pragmatic path—from guardrails to pilots—to move from slides to shipped outcomes.