Eloqua Enhancement Wish List – Office Hours Replay
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
Tag: email best practices
The AI Advantage: Reimagining Email Subject Lines
Email marketing has always been part science, part art—and now, artificial intelligence is becoming the most intriguing collaborator in this creative process.
3 Practical Applications of AI in Marketing
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
Privacy for Eloqua, Using AI in MOPs – Eloqua Office Hours
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
Maximizing Holiday Marketing: Key Strategies to Drive Revenue This Season
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Email Marketing Strategies: Growing Your Contact List
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
Driving Growth Through Collaboration at Morningstar
When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
Dirty Data: Zombies in the System
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Optimize Email Campaigns with Our 12-Point Checklist
It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.
Responsive Design: Why Marketers Need to Take Notice
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
Case Study: Using Snooze to Enhance Re-Engagement Campaigns
When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.
Hitting the Snooze Button: How to Easily Pause Eloqua Campaigns
Marketing is a critical part of any company’s operations—but customers today are increasingly receiving too much. Marketing emails lose effectiveness when a customer regards them as merely spam.