Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.
This upcoming cookieless world will have a significant impact on the digital marketing industry, and it’s important for marketers to understand the implications of this decision and prepare for it.
A robust automation system gives you the capability to capture new contacts, nurture current ones, manage data handling, and much more.
Laura Mullen from First Tech Federal and Sam Caram from 4Thought Marketing talk about optimizing Eloqua data imports, prioritization, and personalization.
Marketing success hinges on two critical factors: your customers and your team. Unfortunately, many marketers tend to prioritize the former while neglecting the latter.
Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
Watch an on-demand replay of our February 2023 webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.
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