As Third-Party Cookies Phase Out: 9 Marketing Strategies
We asked nine experts how marketers can adapt to the upcoming loss of third-party cookies. Here’s what they told us.
Maximize marketing while ensuring privacy compliance
Innovative solutions to do more with Oracle Eloqua
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, landing page, campaign creation, A/B testing, and monthly reporting
Access to certified Eloqua specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
SmartStart, onboarding, and success planning
Data imports, cleansing, deduplication,
company matching, and data stewardship
CRM and custom integration options
Custom cloud apps, HTML templates,
JavaScript, and responsive email
We asked nine experts how marketers can adapt to the upcoming loss of third-party cookies. Here’s what they told us.
Since journey nurtures are meant to align with the buyer’s journey, it’s important that marketers take a close look at where nurture campaigns are either succeeding or stalling, in order to improve future campaigns.
There is, unfortunately, no “silver bullet” that makes a marketing campaign a massive success every time. However, there are a few steps you can take to give yourself a better chance. For Eloqua users, one of the most essential steps is to create a marketing campaign checklist to follow during development.