Responsive Design: Why Marketers Need to Take Notice
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, landing page, campaign creation, A/B testing, and monthly reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
SmartStart, onboarding, and success planning
Data imports, cleansing, deduplication,
company matching, and data stewardship
CRM and custom integration options
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
As privacy laws become stricter and more common, exploiting data isn’t a guaranteed success anymore. It’s time to incorporate the classic marketing approach into modern methods
Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
There is, unfortunately, no “silver bullet” that makes a marketing campaign a massive success every time. However, there are a few steps you can take to give yourself a better chance. For Eloqua users, one of the most essential steps is to create a marketing campaign checklist to follow during development.
The 4Thought Marketing team has helped multiple companies improve their marketing strategies and technology. Recently, we were able to do something particularly interesting with a client: getting the most value out of their AI-chat tool, Drift.
The digital marketing landscape changes constantly, and marketing automation is at the forefront. A successful marketing automation career lies in recognizing and adapting to this complexity.
What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
Marketers may be tempted to overlook welcome emails in favor of more flashy tactics, but this decision comes from not understanding the true impact a welcome email can have. Let’s look a little closer at what makes a welcome email so important and what to keep in mind while building one.
Web content accessibility isn’t just a buzzword—it’s a necessity. Today, we’ll be breaking down what web content accessibility means for you as a marketing professional and how you can apply these principles to widen your reach and impact.
Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
Technology evolves at a rapid pace. Meanwhile, humans need time to adjust, adopt new habits, and learn new techniques. Here’s one way to resolve this issue.