Technology evolves at a rapid pace. Meanwhile, humans need time to adjust, adopt new habits, and learn new techniques. Here’s one way to resolve this issue.
Tag: marketing strategy
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.
We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.
Custom objects are a simple yet powerful part of Eloqua that can enhance the ways that you’re able to connect with your customers. While they may seem daunting if you have never worked with them, custom objects (often abbreviated as COs) can become your best friend as your marketing automation needs increase.
We asked nine experts how marketers can adapt to the upcoming loss of third-party cookies. Here’s what they told us.
Since journey nurtures are meant to align with the buyer’s journey, it’s important that marketers take a close look at where nurture campaigns are either succeeding or stalling, in order to improve future campaigns.
Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.
Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers.
It’s easy to get focused on KPIs that are easy to gather and look great on paper but don’t really provide actionable insights. Here’s how to analyze your marketing KPIs in a meaningful way.
Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.
Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest.
Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.