Mastering User Acceptance Testing: A Guide for Marketers
User acceptance testing (abbreviated UAT) is critical in the software development lifecycle. It often determines whether a system meets the real-world needs of its intended users. As a marketer, understanding UAT and your role is essential to ensuring that new tools and systems align with your business processes and deliver value to your team. This article provides a comprehensive overview of UAT, its importance, and how to participate effectively.