Stop Double-Tracking Your Emails: UTM Parameters vs. Native Platform IDs
Double-tracking inflates your email tracking when UTM parameters and native platform IDs both count one click. Learn one clean rule to fix it before your next migration.
Author
Ben Espanto
Senior Marketing Operations Consultant, 4Thought Marketing
Ben F. Espanto brings 25+ years of diverse experience in marketing operations, branding and technology to his role as Senior Marketing Operations Consultant at 4Thought Marketing. Ben has a penchant for everything marketing technology related, including marketing automation, CRM integrations, data hygiene, email deliverability, and performance analytics. His main focus is orchestrating cross-functional teams to deliver complex technology implementations on time and on target, specializing in platforms like Marketo, Eloqua, and Salesforce CRM. He bridges strategy and execution, turning ambitious plans into completed projects that directly impact pipeline and growth.
Published work
Articles by Ben