Category: Marketing Automation

Building a Delete Contact Program for Oracle Eloqua

If your Eloqua system holds hundreds of thousands or millions of contacts, you need some type of automation to help. The good news is that there are simple solutions to help keep your database clean and tidy without breaking a sweat.

Event Integration Best Practices for Oracle Eloqua

With the dramatic increase in online and virtual events, it’s more important than ever to have a well-designed integration between your event management platform(s) and Oracle Eloqua. But that is typically where the hard work begins.

3 Reasons To Delete Custom Objects in Eloqua

Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up Against Eloqua’s Limit – Reason #1  When Eloqua starts generating errors or stops performing due to reaching system limits, this is

6 Guidelines for MQL to SQL Success

Sometimes the transition down the sales funnel can be a journey fraught with peril, and having a lead turn into an MQL doesn’t mean a marketer’s job is done. Fortunately, following a few simple guidelines can complete the job and help make the MQL to SQL transition much easier.