When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further.
To (hopefully) make your journey easier than mine, I’d like to share several important lessons I learned the hard way about Eloqua Insight.
Apple introduced Retina displays in 2010. Retina displays use twice as many pixels as standard displays, which can mean that an image that looks fine on a standard screen might look blurry or even pixelated on a retina display.
In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. How much of an impact will this have on your email metrics?
When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.
As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.
Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions.
Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests!
It is important to understand that, during a recession more than ever, efficient digital marketing can be a business’s best tool.
What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm.
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.