Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up Against Eloqua’s Limit – Reason #1 When Eloqua starts generating errors or stops performing due to reaching system limits, this is
Conversion, warming up Leads, Making MQLs, whatever you call it, is what every Marketing department focuses on. The answer to a high lead rejection problem is a Nurture Foundation.
Sometimes the transition down the sales funnel can be a journey fraught with peril, and having a lead turn into an MQL doesn’t mean a marketer’s job is done. Fortunately, following a few simple guidelines can complete the job and help make the MQL to SQL transition much easier.
Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family: the Custom Object Regex and Custom Object Count. Let’s take a closer look at each of them.
Ask yourself: are you running the same types of campaigns, and rely on the same performance metrics? Running your systems the same way year after year may mask a growing threat: that you’re falling behind.
In the past decade, there has been an explosion in the marketing software industry. Whether you are interested in optimizing online advertising, email performance, or website conversions, there are thousands of tools to consider.
Marketing automation programs and processes that ignore either privacy compliance or customer requirements will suffer.
What can your marketing automation platform deliver without leads? Nothing! Unfortunately, some marketers are so excited about marketing automation that they neglect to support it with an inbound marketing strategy.
Have you ever received an email that began, “Dear FNAME?”
It is astonishing that such basic personalization mistakes still happen.
Despite its long and common history, many today have become so enamored with technology, that they have forgotten to invest time in this basic requirement: segmentation.
When someone makes a purchase, it’s an excellent time to explore additional offers and upsell opportunities. With Custom Objects, you can easily segment and send hyper-personalized, time-appropriate customer communication.
Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. But in the new age of Customer Experience Management, it seems that email marketing hasn’t evolved to keep pace with spiraling customer expectations and legislative compliance.