The Funnel Is Never the Problem. It’s Two-Dimensional Thinking
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
PathFactory
Accelerate buyer journeys by delivering personalized, bingeable content experiences. From content tracking to buyer engagement insights, we help you get the most from your investment in PathFactory.
Marketing Operations
We help your team operationalize PathFactory to deliver content with precision and speed.
- Implement and configure PathFactory use cases
- Tag and organize content by buyer stage, persona, and topic
- Integrate PathFactory with MAPs and CRMs
- Measure engagement to inform campaign decisions
Strategy and Planning
Turn content into a strategic asset with a clear plan for activation and optimization using PathFactory.
- Define journeys and segment content by funnel stage
- Build bingeable content tracks by audience or vertical
- Align content with campaign goals and performance benchmarks
- Create frameworks for ongoing testing and optimization
Privacy Compliance
Ensure that your PathFactory-powered experiences respect user privacy and regional compliance laws. With 4Comply, you can manage consent and deliver compliant content personalization.
- Capture and honor user consent within content tracks
- Apply regional privacy logic (GDPR, CCPA, etc.)
- Integrate 4Comply to manage consent across systems
- Ensure auditability and minimize risk