Marketo MCP Server: What It Can and Can’t Do
A practitioner's look at the Marketo MCP server: what it can automate today, what's restricted by design, and what Adobe still has on its roadmap...
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Account Based Marketing Strategy: Complete Guide to ABM Metrics & Framework
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
Visual Segmentation, Live on Your Snowflake Data |Eloqua Office Hours Aug 2026
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account Based vs Lead Based Marketing: Which Model Should You Use?
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Marketo Velocity Scripts: What They Are and When to Use Them
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketo Lead Scoring: An Overview
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
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- Blog
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Marketo MCP Server: What It Can and Can’t Do
A practitioner's look at the Marketo MCP server: what it can automate today, what's restricted by design, and what Adobe still has on its roadmap...
Account Based Marketing Strategy: Complete Guide to ABM Metrics & Framework
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
Visual Segmentation, Live on Your Snowflake Data |Eloqua Office Hours Aug 2026
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account Based vs Lead Based Marketing: Which Model Should You Use?
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Marketo Velocity Scripts: What They Are and When to Use Them
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketo Lead Scoring: An Overview
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
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