Visual Segmentation for Marketers

Build segments visually using Venn diagrams, maps, and matrices, then export the finished segment to Eloqua, Marketo, CSV, Excel, or SFTP, on a daily, weekly, or monthly schedule.

The Gap Between the Strategy Meeting and the Segment

The people planning the campaign can't see the audience they're planning for.

The plan gets made in a meeting, handed to whoever writes the segment logic, and comes back the next day as a count. 4Segments from 4Thought Marketing puts the segment on screen as a diagram the whole room can read, so you see how big each group is and where they overlap, and adjust it before it goes to Eloqua or Marketo.

4Segments Core Capabilities

Advanced Audience Targeting

Advanced Audience Targeting

Unlock precise audience insights with 4Segments™ through advanced targeting capabilities. Quickly create detailed sub-groups for events, webinars, and trade shows using factors like geography, industry, and demographics to invite the right audience. Tailor campaigns to resonate with specific regions, cultures, or languages, ensuring globally relevant messaging. Optimize sales territory assignments with data-driven insights, helping sales teams focus on high-potential accounts. This targeted approach increases engagement, improves ROI, and simplifies complex audience segmentation tasks.

Content Personalization and Optimization

Content Personalization and Optimization

Enhance campaign performance by delivering highly personalized content with 4Segments™ from 4Thought Marketing. Build tight, data-informed groups to tailor messages to specific products, industries, or job roles, ensuring relevance. Use digital body language and past interactions to refine content preferences and craft messages that resonate deeply with individual customers. The platform’s advanced segmentation suggests the “Next Best Action,” helping marketers drive engagement and sales. With these tools, your campaigns are smarter, faster, and more impactful.

Strategic Sub-Segmentation for Nurturing and Growth

Strategic Sub-Segmentation for Nurturing and Growth

Drive customer engagement and growth by leveraging sub-segmentation to identify unique needs within your audience. Use data insights to support cross-selling and up-selling efforts, focusing on customers most likely to make repeat purchases. Assign high-value accounts to your sales team based on fact-based segmentation that combines industry, revenue, and geography. These capabilities help you nurture leads effectively, enhance account management strategies, and maximize lifetime customer value.

Data-Driven Decisions and Cleansing

Data-Driven Decisions and Cleansing

Ensure your marketing efforts are built on clean, reliable data with 4Segments™. Quickly identify and separate dirty or incomplete data, streamlining cleansing efforts. Detect and address issues like missing CRM IDs or incorrect field values, minimizing errors that impact campaign effectiveness. With a solid data foundation, your decisions are faster, smarter, and more efficient. By eliminating data noise, you save time and resources while boosting confidence in your segmentation strategies.

Retention and Support Campaigns

Retention and Support Campaigns

Improve customer retention and support outcomes by targeting the right accounts for renewal efforts. Use 4Segments™ from 4Thought Marketing to combine advanced segmentation with date-based triggers and identify customers who need proactive outreach. Highlight both easy renewals and those requiring special attention, ensuring a personalized approach to every account. These insights enable tailored campaigns that reduce churn and strengthen customer relationships. Retention becomes seamless, keeping customers engaged and loyal.

Designed With You in Mind

Powerful Segmentation Made Simple

Visual Segmentation™ lets your team build segments without text-based filters. Venn diagrams, maps, waterfall and matrix views make overlaps and gaps visible on your own data.

4Segments™ from 4Thought Marketing simplifies the creation of precise, targeted marketing campaigns by enabling you to:

Plan by funnel stage
Segment geographically
Design cross-sell and up-sell strategies
Tailor content to preferences and optimize marketing efforts
Identify the next best action

Build a segment on a canvas, then push it into Eloqua, Marketo, or other systems.

Simplify your Marketing

Transform complex data into clear, actionable insights with intuitive Venn diagrams that make audience segmentation effortless.

Whether you organize by funnel stage, page visits, geography, or industry, 4Segments™ from 4Thought Marketing helps you quickly spot overlaps and opportunities, enabling smarter, faster, and more effective campaign planning.

With 4Segments™, you gain powerful tools to streamline and enhance your marketing efforts. Its drag-and-drop interface lets you:

Identify and address dirty data for cleansing
Target content by funnel stage and audience preferences
Segment geographically for regional campaigns or events
Pinpoint ideal attendees for trade shows, webinars, and events
Create sub-segments for personalized nurture campaigns
Optimize content strategies to match audience preferences
Focus on customers for renewals and ongoing support

Say goodbye to time-consuming text-based filters and ineffective segmentation. 4Segments™ from 4Thought Marketing makes it easy to visually create precise contact lists and send them to your marketing automation or CRM tools, so your emails and campaigns go to the audience you defined.

Contact us for a demo to see how 4Segments™ simplifies marketing and drives results.

Identify Target Accounts Quickly

4Segments™ takes the complexity out of visualizing how geography, industries, customers, and opportunities intersect. Now they’re graphically represented right on the screen.

You can quickly explore different combinations until you have the mix you want.

Maximize revenue potential with optimized cross-sell and up-sell opportunities, and when you’re ready, effortlessly drag and drop to generate call lists for field reps, inside sales, or telemarketing.

What 4Segments Works With

4Segments works on top of your database. Then you build your segments visually.

Integrated with:

Snowflake

Google BigQuery

MySQL

Oracle Eloqua

Adobe Marketo

Databricks

COMING SOON

Don't see the integration you need?

MySQL is a supported source, so you do not need a cloud data warehouse to run 4Segments.
Finished segments can also be delivered as a .csv or .xlsx file over SFTP.

Pricing

Every 4Thought Marketing product is priced around how you actually use it, so you pay for the scope and volume your team needs and nothing extra. Tell us about your platform, your data, and your goals, and we will build a quote around your environment. Most teams get a firm number within a couple of business days.

About 4Segments

4Segments from 4Thought Marketing enables Visual Segmentation™ using an innovative and simple-to-use interface. A product by 4Thought Marketing, 4Segments is cloud-native, browser-based, and connects to data sources and marketing platforms.

Enterprise-grade security

Every 4Thought Marketing product includes robust authentication and security at no additional charge: secure password sign-in with Multi-Factor Authentication, encryption in transit and at rest, activity logging, and a published security posture on our Trust page.

The Gold and Platinum Enterprise Security add-on extends that foundation. Gold adds Single Sign-On through your own identity provider, role-based access, IP allowlisting, extended audit-log retention with export and alerting, SOC 2 and pen-test access under NDA, and a named security contact. Platinum adds automatic user provisioning and deprovisioning, single-tenant infrastructure with data-residency controls, and the deepest contractual commitments for regulated workloads.

For more on our security, contact us.