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Integrating Oracle Eloqua into your marketing automation strategy is an essential step for any business looking to streamline its marketing operations. Eloqua is a powerful, all-in-one marketing automation solution that can significantly impact your marketing efforts. However, it’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensureRead more

Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.Read more

Watch a free, on-demand replay of our April 2023 Eloqua Office Hours event here.Read more

The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. By streamlining the process of importing data, it can drastically reduce the time required to process new leads. This was especially true for a global healthcare company who needed to improve the process for importingRead more

Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign contact restrictions using Eloqua programs and avoiding email fatigue with stoplight decision steps. Watch an on-demand replay below.Read more

Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performance. By treating an Eloqua Health Check as an annual physical, businesses can identify potential issues, improve processes, and optimize customer experience before any challenges arise. In thisRead more

Watch an on-demand replay of our webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.Read more

Watch our on-demand webinar replay: “Delivering Qualified Leads to Sales Faster”.Read more

Data is the lifeblood of the marketing industry. Marketers instinctively want to leverage data for personalization. For Eloqua users, that might include storing data in Custom Data Object (CO) records to keep everything organized. Unfortunately, all the data-filled Custom Objects in the world don’t do a lot of good unless you know how to convertRead more

During times of economic downturn, inflation, and recession, businesses of varying sizes often face challenging decisions. Sometimes this can include budget cuts and unfortunately, the marketing budget is often one of the first to take a hit. But this is a mistake. It is important to understand that, during these times more than ever, efficientRead more