Why Compliance is a Huge Opportunity for Marketers

In the past few years, we’ve seen a seismic shift in how consumers feel about their personal information.  They’ve seen their information exploited for financial and political gain.  Tech companies increasingly innovate new ways to gather information.  And with the lack of oversight, devise ingenious if perhaps diabolical methods to track, collect, and leverage asRead more

Marketing’s New “P” Privacy

As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people.  But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.

Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring 2

Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring

Missing or Incomplete Compliance Monitoring GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA) is law. Also, increasingly customers are demanding more control over their customer experience.  As a result, marketing automation programs and processes that ignore these either compliance or customer requirements will suffer.Read more

privacy consulting services

Data Privacy and Compliance

Data privacy and compliance regulations are here to stay We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the  California Consumer Privacy Act (CCPA) is the next exercise we get to manage.  But wait, there’s more.  Soon, most countries will enforce theirRead more

reinventing offers after gdpr

Reinventing the art of offers after GDPR

The General Data Protection Regulation (GDPR) changed everything in marketing. You have to reinvent your entire marketing program. Not so fast. Yes, you need to make changes. Your approach to privacy and data protection needs to change.  Despite these changes, marketing fundamentals remain critical. Let’s focus on one practice in particular: making offers. How doRead more

8 GDPR Mistakes that Eloqua Marketers Make

For the latest information on Privacy Compliance, read our new blog post, “Why Compliance is a Huge Opportunity for Marketers“ The most significant regulatory change in online marketing is right around the corner: are you making the email mistake? Too many marketers are assuming that GDPR compliance solely relates to their email marketing. In reality,Read more