A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
A global email campaign is really a matrix of language, regional, and legal variants. Here is how to structure yours so localization scales cleanly instead...
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
A global email campaign is really a matrix of language, regional, and legal variants. Here is how to structure yours so localization scales cleanly instead...
Conversion, warming up Leads, Making MQLs, whatever you call it, is what every Marketing department focuses on. The answer to a high lead rejection problem is a Nurture Foundation.
Sales and marketing play different roles in the customer journey. But they truly shine when both can work together. How might this work in your organization? Let’s explore the best approach: nurturing while selling.
Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers.