888-ELOQUA4 (888-356-7824)
info@4ThoughtMarketing.com
Oracle CX Marketing Experts
4Thought Marketing4Thought Marketing4Thought Marketing4Thought Marketing
  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us

Blog

Home Search results for "Segmentation"
image_pdfimage_print

Segmentation for Marketing is Still Relevant: Here’s Why

By Christina Steiner | Segmentation | Comments are Closed | 7 July, 2022 | 0

It goes without saying that different people have different interests. But marketers who want to get as much promotional material out as possible, as quickly as possible, might not give this fact the consideration it deserves. Prioritizing audience segmentation for marketing is the foundation of a successful campaign. Why is Segmentation for Marketing Such aRead more

Go Beyond Email Marketing with Oracle Eloqua

By Christina Steiner | Marketing Automation | Comments are Closed | 23 June, 2022 | 2

Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. You can get even more from your Oracle Eloqua instance when you include all your marketing channels – and when you take the time to properly integrate, automate, and measure them. Let’sRead more

Eloqua Common Mistakes Series: Segmentation Strategy

By 4Thought Marketing | Marketing Automation | Comments are Closed | 10 December, 2019 | 0

Having a segmentation strategy has always been a marketing basic.  Long before Eloqua, or even the internet, identifying your top, key audiences and what messages you should convey to them has been core to marketing.  And of course, many still do this today, and even take it farther with “Buyer Persona’s” and additional levels ofRead more

Eloqua Common Mistakes Series: Failed Segmentation

By 4Thought Marketing | Marketing Automation | Comments are Closed | 3 December, 2019 | 0

Depending on your experience, marketing automation conjures up one or two mental images: For newer marketers, they see it as a bright shiny object with limitless possibilities. And then for experienced marketers, they remember past failures they don’t want to repeat. In reality, the more effective way forward lies somewhere in between these two extremes.Read more

5 Advanced Segmentation Stars and How to Access Them

By 4Thought Marketing | Marketing Automation | Comments are Closed | 29 August, 2017 | 0

Include specialized information to achieve better conversion Whether you’re already using more advanced segmentation or still in ‘batch-and-blast’ mode, here are 5 information source stars that can help you target for better conversion in your outbound and cross-channel marketing. The more specifically you address your contacts’ needs, the more likely your message will resonate andRead more

Is Your Data Stacking Up? Managing Big Data in the Growing Marketing Stack

By 4Thought Marketing | Uncategorized | Comments are Closed | 27 March, 2017 | 0

The technology now available to marketers can be a blessing and a curse. On the one hand, there is software for almost any problem a marketer could think up, from marketing automation to content distribution. On the other hand, all these platforms create massive amounts of data that can be overwhelming to most marketers andRead more

Marketing tools – can’t we all just get along? Cross-Stack Segmentation to the rescue

By 4Thought Marketing | Uncategorized | Comments are Closed | 27 March, 2017 | 0

Marketers use a variety of systems and tools to get the job done – collectively known as the ‘Marketing Stack.’  Stacks can include sophisticated CRM, Marketing Automation, and Business Intelligence reporting tools for companies with bigger budgets, to basic Contact Management tools and Excel for the scrappy. The problem everyone shares, whether you are bigRead more

4Thought Marketing

 4Thought Marketing

We help Oracle CX Marketing Customers Accelerate Time to Value.

Manage Your Subscriptions

Contact Us

Phone:
888-ELOQUA4 (888-356-7824)

Email:
info@4ThoughtMarketing.com

en English
zh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish

Copyright © 2009-2022 4Thought Marketing. All Rights Reserved | Privacy

  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us
4Thought Marketing