Blog

Having a segmentation strategy has always been a marketing basic.  In our last article, we spoke about the importance of good segmentation.  Long before Eloqua, or even the internet, identifying your top, key audiences and what messages you should convey to them has been core to marketing.  And of course, many still do this today,Read more

Depending on your experience, marketing automation conjures up one or two mental images: For newer marketers, they see it as a bright shiny object with limitless possibilities. And then for experienced marketers, they remember past failures they don’t want to repeat. In reality, the more effective way forward lies somewhere in between these two extremes.Read more

Include specialized information to achieve better conversion   Whether you’re already using more advanced segmentation or still in ‘batch-and-blast’ mode, here are 5 information source stars that can help you target for better conversion in your outbound and cross-channel marketing. The more specifically you address your contacts’ needs, the more likely your message will resonateRead more

The technology now available to marketers can be a blessing and a curse. On one hand, there is software for almost any problem a marketer could think up, from marketing automation to content distribution. On the other hand, all these platforms are creating massive amounts of data that can be overwhelming to most marketers andRead more

Marketers use a variety of systems and tools to get the job done – collectively known as the ‘Marketing Stack.’  Stacks can include sophisticated CRM, Marketing Automation, and Business Intelligence reporting tools for companies with bigger budgets, to basic Contact Management tools and Excel for the scrappy. The problem everyone shares, whether you are bigRead more

As your marketing stack grows, so does the complexity in connecting all the dots. Integration between systems becomes a bigger pain point for marketers with each new addition to the technology stack. All the great technology that was once a marketing evolution has become a knotted and confusing puzzle. For most marketers, it seems likeRead more