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  - - Recent Articles
    - RACI Demystified: Who Does What in Marketing Operations?
      When marketing operations struggle with unclear accountability, corporate goals suffer. The RACI matrix marketing approach eliminates operational friction by creating clear role definitions through a marketing accountability framework. This strategic tool ensures every marketing initiative contributes to organizational success rather than getting lost in internal confusion and overlapping responsibilities. […]
      
      Building a Marketing Ops Governance Model That Sticks
      Fast-changing tech and tighter privacy laws demand a strong marketing operations governance model. By defining clear policies, processes, roles, and data controls, B2B teams can increase efficiency, ensure compliance, and scale campaigns with confidence. Here’s your step-by-step guide to building and maintaining it. […]
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- - - RACI Demystified: Who Does What in Marketing Operations?
      When marketing operations struggle with unclear accountability, corporate goals suffer. The RACI matrix marketing approach eliminates operational friction by creating clear role definitions through a marketing accountability framework. This strategic tool ensures every marketing initiative contributes to organizational success rather than getting lost in internal confusion and overlapping responsibilities. […]
      
      Building a Marketing Ops Governance Model That Sticks
      Fast-changing tech and tighter privacy laws demand a strong marketing operations governance model. By defining clear policies, processes, roles, and data controls, B2B teams can increase efficiency, ensure compliance, and scale campaigns with confidence. Here’s your step-by-step guide to building and maintaining it. […]
      
      Marketo Archiver App
      The Marketo archiver app eliminates Marketo’s 24-month retention cap by automatically extracting specified campaign data and staging it in Amazon S3. This ensures uninterrupted access to multi-year insights, simplifies compliance, and integrates seamlessly with your BI platform—empowering teams to analyze decades of historic marketing performance without any manual CSV exports. […]
      
      How to Write SMART Goals That Transform Your Marketing Automation Programs
      Transform your B2B marketing automation with SMART goals that drive real results. This comprehensive guide provides actionable frameworks, KPI templates, and proven strategies to align your campaigns with business objectives, improve ROI tracking, and create measurable success in your marketing automation programs. […]
      
      Translating C-Suite Objectives Into Marketing Ops Metrics
      Effective C-Suite marketing alignment begins by translating executive objectives into measurable marketing operations metrics. By defining SMART marketing objectives and selecting KPIs for executives, teams can bridge strategy and execution. With clear baselines, targets, and governance, marketing delivers campaigns tied to revenue goals—ensuring alignment between leadership vision and operational results. […]
      
      Marketing Operations: From Support Role to Strategic Driver
      Modern marketing operations harness data analysis and strategic resource allocation to seamlessly enhance customer engagement and campaign efficiency. By integrating technology, optimizing processes, and applying multi-touch attribution, teams deliver personalized experiences and real-time insights. Streamlined workflows and data-driven decisions empower organizations to scale growth, improve ROI, and maintain competitive advantage. […]
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