Marketo Velocity Scripts: What They Are and When to Use Them
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
- Blog
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The Funnel Is Never the Problem. It’s Two-Dimensional Thinking
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
14 Warning Signs Your Marketing Templates Need Standardization
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Marketing Automation Capacity Planning: What to Know Before You Hit Platform Limits
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
Get More Value from Eloqua – Office Hours December 2025
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
How Marketing Audits Expose Nurture Campaign Architecture Problems
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
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- Blog
-
-
-
Marketo Velocity Scripts: What They Are and When to Use Them
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
The Funnel Is Never the Problem. It’s Two-Dimensional Thinking
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
14 Warning Signs Your Marketing Templates Need Standardization
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Marketing Automation Capacity Planning: What to Know Before You Hit Platform Limits
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
Get More Value from Eloqua – Office Hours December 2025
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
How Marketing Audits Expose Nurture Campaign Architecture Problems
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
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