Topic: Email Best Practices

Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.

AI in Email Marketing: Make Campaigns that Convert

One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.

Alt text, Email marketing, Accessibility, Inbox previews, AI alt text, Email deliverability, WCAG compliance, ADA compliance

AI-Powered Alt Text: Best Practices for Modern Email Marketing

Alt text is no longer just an accessibility feature; it’s crucial for email marketing. Learn how optimized alt text improves inbox previews, user experience, and even email deliverability. Discover AI-powered solutions to streamline your alt text strategy and ensure your campaigns make a strong first impression.

Case Study: Using Snooze to Enhance Re-Engagement Campaigns

When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.

Creating Personalized Email Marketing with Dynamic Content

Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.

Driving Growth Through Collaboration at Morningstar

When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.

Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick

For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.

Eloqua Handling Multiple Emails to Single Address

4Thought Marketing’s Many-to-One Cloud App allows you to send the same email with different information to the same email address and send it over and over again until you’ve exhausted all the unique information that you have.

Eloqua Office Hours August 2024

Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.

Email Marketing Strategies: Growing Your Contact List

Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.

Enhancing Personalization with Dynamic Content in Eloqua

Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.

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