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Topic: Marketing Automation

marketo & salesforce

Marketo & Salesforce: The Essential Pairing

Anyone who has used Marketo or Salesforce knows that, like peanut butter and jelly, they work best together. That’s why you’ll want to pursue one critical plan: integration.
holiday marketing

Maximizing Holiday Marketing: Key Strategies to Drive Revenue This Season

As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Optimize Email Campaigns with Our 12-Point Checklist 1

Optimize Email Campaigns with Our 12-Point Checklist

It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.
Optimizing Marketo, B2B marketing, Marketing automation, Lead scoring, Data hygiene, CRM integration, Personalization, Campaign orchestration, Privacy compliance, Marketing analytics, Marketo strategies,

Optimizing Marketo in 2025: 10 Strategies to Drive B2B Marketing Success

In 2025, B2B marketers need more than basic automations—they need scalable, data-driven processes in Marketo. This guide reveals ten actionable strategies—from dynamic segmentation and data hygiene to AI-driven insights and compliance automation—to streamline operations, enhance personalization, and drive measurable impact. Implement these tactics to elevate your marketing in the year.
Oracle Guided Campaigns, Eloqua Add-ons

Oracle Guided Campaigns: Brand-Approved Personalization, Simplified

Tired of juggling personalization and brand consistency in your email campaigns? Oracle Guided Campaigns streamline the entire process. Leverage pre-approved templates, AI-driven targeting, and automated workflows to deliver highly relevant, on-brand messages. Drive conversions and boost engagement with this powerful solution.
Preference Management: Balancing Privacy, Consent, Complexity, & Choice 2

Preference Management: Balancing Privacy, Consent, Complexity, & Choice

Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.
integrations

Proactive Data Management & Integrations: 4 Key Steps

Integrating different marketing platforms requires careful attention to your data. Poor data management can cause an integration to fail and make your job much more difficult. Today, we’ll be looking at a few reasons why integrations fail, and what you can do to avoid them.
Eloqua Office Hours March 2024

Sales-Personalized Nurture Paths, Dynamic Content for Personalization – Eloqua Office Hours – March 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
MQL to SQL, Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Lead Handoff, Lead Qualification, Sales Alerts, Service Level Agreement (SLA), Sales and Marketing Alignment, Lead Management, Lead Conversion, Marketing Automation, CRM, Sales Process, Marketing Efficiency, Revenue Generation,

Seamless MQL to SQL: Convert More Leads Now

Is your marketing team generating great leads, but sales aren’t seeing the results? The problem might be in your MQL to SQL transition. This guide provides actionable strategies to bridge the gap between Marketing Qualified Leads and Sales Qualified Leads, ensuring a smooth handoff, improved conversion rates, and a healthier bottom line. Learn how to stop losing valuable prospects.
email preview testing

Skipping Email Preview Testing: A Costly Mistake

The effectiveness of any email marketing campaign hinges on its ability to deliver messages that are both accessible and engaging across a myriad of devices and email clients. This is where email preview testing shines.
Successful Eloqua Integration for Marketing Automation 3

Successful Eloqua Integration for Marketing Automation

It’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensure that everything runs smoothly.
data enrichment, marketing automation data, customer data enrichment, lead enrichment, data quality marketing,

Supercharge Your Automation: The Data Enrichment Secret

Tired of marketing automation feeling… automated? Discover the secret weapon: data enrichment. Go beyond basic data, adding layers of insight to truly understand your audience. Fuel hyper-personalized campaigns, skyrocket lead quality, and craft experiences that resonate. Learn how to make your marketing automation human, effective, and undeniably smart.

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