In this month’s Eloqua Office Hours, we listen to Linda David, Sr. Marketing Operations Consultant at 4Thought Marketing, explain Eloqua’s campaign responses and response rules and how they affect your marketing strategy. Watch an on-demand replay of her presentation below.
Discover how value-driven B2B marketing operations leverage data-driven decisions to boost marketing ROI and align teams with corporate goals. By integrating streamlined processes, robust analytics, and seamless technology, organizations foster intrinsic motivation and continuous improvement—turning insights into action for measurable growth in modern, competitive B2B environments with efficiency and scale.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.