Topic: Oracle Eloqua

Eloqua campaigns

3 Ways to Keep Your Eloqua Campaigns & Programs Easy to Use

We all want to tap into Oracle Eloqua’s full potential, because it can greatly improve your marketing campaigns and bring in more leads. But it’s easy to get tangled in its complexity. Follow these 3 tips to keep your campaigns manageable.
6 Reasons to Use Eloqua Custom Objects 4

6 Reasons to Use Eloqua Custom Objects

Perhaps your organization wants to do more, to think outside the box. Enter one of Eloqua’s most powerful features: custom objects.
up-to-date data dictionary

8 Proven Ways to Maintain an Up-to-Date Data Dictionary

What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
Office Hours

Better Segmentation for Job Titles, Faster List Uploads – Office Hours Replay January 2024

Boost your Eloqua skills through real-world examples. Solve challenges with segmentation and data management. Learn about mapping data to multi-select picklists and improving data quality during Eloqua list uploads.
Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick 5

Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick

For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.
program canvas

Elevating Marketing Automation with Oracle Eloqua’s Program Canvas

Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here.
eloqua engage

Eloqua Engage: A Powerful Sales Tool for B2B Teams

Any marketer knows the value of personalized emails to draw customers in. However, since creating a new email for each contact individually consumes valuable time, the team needs a set of templates to work from. Eloqua users can turn to a powerful tool for help with this: Eloqua Engage.
eloqua integration

Eloqua Integration with CRM: Streamlining Marketing & Sales Efforts

What advantages does Eloqua integration offer? Integrating your Eloqua instance with CRM systems can help align marketing and sales teams, improve data accuracy, and enhance customer engagement, among many others. This article will explore the benefits of integrating Eloqua with CRM.
Exploring Campaign Responses & Response Rules - Eloqua Office Hours Replay May 2023 6

Exploring Campaign Responses & Response Rules – Eloqua Office Hours Replay May 2023

Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.
Go Beyond Email Marketing with Oracle Eloqua 7

Go Beyond Email Marketing with Oracle Eloqua

Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out.

Increase Productivity with Self-Service Eloqua Training - Eloqua Office Hours Replay April 2023 8

Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023

In this session of Eloqua Office Hours, we hear Colleen Lenahan, Marketing Operations Consultant at 4Thought Marketing, discuss how companies can create automated Eloqua training for self-service users. Watch an on-demand recording of her presentation below.
custom objects

Making the Most of Your Data: Putting Custom Objects to Work

Custom objects are a simple yet powerful part of Eloqua that can enhance the ways that you’re able to connect with your customers. While they may seem daunting if you have never worked with them, custom objects (often abbreviated as COs) can become your best friend as your marketing automation needs increase.
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