Topic: Marketing Automation

4comply

4Comply: The Privacy Compliance Tool for Marketers

Generally speaking, marketing and legal have differing priorities when data privacy is involved. How can marketing and legal learn to understand each other and work together effectively?
privacy by design

6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans

Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
marketing automation

8 Critical Components of Successful Marketing Automation

Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
up-to-date data dictionary

8 Proven Ways to Maintain an Up-to-Date Data Dictionary

What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
marketing automation integration

9 Essential Steps to Integrate Marketing Automation into Your Existing MarTech Stack

We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.
segmentation for marketing

A Practical Look at Marketing Automation & Segmentation

Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
Balancing Self-Promotion with Positive Customer Experience 4

Balancing Self-Promotion with Positive Customer Experience

4Thought Marketing believes that the key to successful marketing is finding the balance between excellent self-promotion and providing a positive customer experience. In this blog post, we’ll explore a few ways to achieve this balance.

Campaign Services

Campaign Services Home Campaign Services Campaign Services Need help executing your Marketo or Oracle Eloqua email campaigns? Have a skills or manpower gap? Campaign services is the ideal solution. With operations help from 4Thought Marketing, you get the email, landing page and data imports you need, when you need them, cost-effectively. Whether for a week […]
marketing automation platform migration

Cetera Financial Group Taps 4Thought Marketing for Eloqua to Marketo Migration

When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing.
data segmentation for privacy

Data Segmentation for Privacy & Effective Marketing

Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick 8

Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick

For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.
program canvas

Elevating Marketing Automation with Oracle Eloqua’s Program Canvas

Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here.
4Thought Marketing Logo

We help Companies Leverage their Marketing Technology to Accelerate
Time to Value.

Facebook Twitter Youtube Linkedin Search
Search

Company

Facebook Twitter Youtube Linkedin

Contact Us

Copyright © 2009-2024 4Thought Marketing. All Rights Reserved