marketing automation plan (map)

Marketing Automation Plan (MAP)

Marketing Automation Plan (MAP) Home Marketing Automation Plan (MAP) Marketing Automation Plan (MAP) Our Marketing Automation Plan guides you through implementing or improving a marketing automation strategy, regardless of your current stage. We understand the various factors at play during this process, whether you are already benefiting from marketing automation or switching to a new […]
marketing automation with intention, marketing automation strategy, human in the loop, impact effort matrix, governance, consent management,

Marketing Automation with Intention: Scaling Without Losing the Human Touch

Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing trust or empathy
marketing operations, data analysis, customer engagement, resource allocation, Technology integration, Process optimization, Customer engagement strategies, Multi-touch attribution, Cross-channel reporting,

Marketing Operations: From Support Role to Strategic Driver

Modern marketing operations harness data analysis and strategic resource allocation to seamlessly enhance customer engagement and campaign efficiency. By integrating technology, optimizing processes, and applying multi-touch attribution, teams deliver personalized experiences and real-time insights. Streamlined workflows and data-driven decisions empower organizations to scale growth, improve ROI, and maintain competitive advantage.
Data Warehouse, CDP, Customer Data Architecture, Real-Time Personalization, Business Intelligence, Composable CDP, Marketing Activation, Customer Data Strategy, Data-Driven Marketing,

Marketing Smarter: Choosing Between a CDP and Data Warehouse

Choosing between a CDP and a data warehouse is key to building a scalable customer data strategy. This blog explores how composable CDPs, real-time personalization, and business intelligence work together to drive data-driven marketing, seamless marketing activation, and a future-proof customer data architecture that aligns with enterprise growth goals.
Marketing to Shared Email Addresses with Oracle Eloqua 1

Marketing to Shared Email Addresses with Oracle Eloqua

For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email.

marketo & salesforce

Marketo & Salesforce: The Essential Pairing

Anyone who has used Marketo or Salesforce knows that, like peanut butter and jelly, they work best together. That’s why you’ll want to pursue one critical plan: integration.
marketo archiver app

Marketo Archiver App

The Marketo archiver app eliminates Marketo’s 24-month retention cap by automatically extracting specified campaign data and staging it in Amazon S3. This ensures uninterrupted access to multi-year insights, simplifies compliance, and integrates seamlessly with your BI platform—empowering teams to analyze decades of historic marketing performance without any manual CSV exports.
data hygiene, marketing metrics, clean data, MOPS, reliable metrics, campaigns,

Mastering Data Hygiene: The Foundation of Reliable Marketing Metrics

Every marketer wants clear ROI and measurable impact, but flawed data often undermines these goals. Data hygiene is the critical foundation ensuring your marketing metrics are truly reliable. Without clean data, efforts to refine your MOPS and align with corporate goals are built on shifting sand. It’s the key to confident reporting and strategic growth.
Engagement Model, Project engagement framework, Needs analysis in projects, RACI roles in projects, Project communication cadence, Project documentation templates, Continuous project improvement, PM onboarding and training,

Mastering Project Success: Engagement Model Playbook

The Engagement Model is your blueprint for reliable project delivery: from in-depth needs analysis and design sign-offs, through iterative development and rigorous testing, to a smooth launch and proactive post-launch support. Embrace clear RACI roles, a consistent communication cadence, and continuous improvement to drive quality, transparency, and happy clients.
holiday marketing

Maximizing Holiday Marketing: Key Strategies to Drive Revenue This Season

As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
One Word That Kills Your Email Marketing 2

One Word That Kills Your Email Marketing

When readers control what, when, and how often they hear from you—via a Subscription & Preference Portal—unsubscribe rates plummet, open rates climb, and every message feels custom‑tailored to their needs.
Optimize Email Campaigns with Our 12-Point Checklist 3

Optimize Email Campaigns with Our 12-Point Checklist

It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.