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Topic: Nurturing

4 Advantages of Creating Page Tags in Eloqua 2

4 Advantages of Creating Page Tags in Eloqua

Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.

4 Page Tagging Methods for Eloqua Users 3

4 Page Tagging Methods for Eloqua Users

Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
5 Steps of a Successful Customer Retargeting Campaign 4

5 Steps of a Successful Customer Retargeting Campaign

Every marketer’s goal should be to keep website visitors engaged and encourage them to return to learn more. But they may not return right away, so you need to give them gentle encouragement through multiple touches to do so. This is where retargeting campaigns can help.
Are You Overlooking Eloqua’s Page Tagging Abilities? 5

Are You Overlooking Eloqua’s Page Tagging Abilities?

What if you could see which pages each customer viewed and where they are in the sales funnel? With Eloqua, you can do this and more with an often-overlooked function: creating page tags.
Balancing Self-Promotion with Positive Customer Experience 6

Balancing Self-Promotion with Positive Customer Experience

4Thought Marketing believes that the key to successful marketing is finding the balance between excellent self-promotion and providing a positive customer experience. In this blog post, we’ll explore a few ways to achieve this balance.
cetera find your fit

Cetera’s “Find Your Fit”: A Transformed Engagement Strategy

A broad and diverse pool of clientele can lead to an unexpected problem: the conventional marketing funnel doesn’t always apply. This is the situation Cetera, a leading wealth management services provider, found itself in.
personalized customer service

Embracing Personalized Customer Service in the Era of Data Privacy

As privacy laws become stricter and more common, exploiting data isn’t a guaranteed success anymore. It’s time to incorporate the classic marketing approach into modern methods
Empower Your Sales Team: Implementing Sales-Influenced Nurturing 7

Empower Your Sales Team: Implementing Sales-Influenced Nurturing

Sales-influenced nurturing empowers your sales team to build stronger customer relationships and drive better results. Here’s how to get started.
Explained: Account-Based vs. Lead-Based Marketing 8

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.
Marketo Nurture, Marketo Lead Scoring, B2B Lead Nurturing, Marketing Automation Lead Scoring, Marketo implementation services, Marketing automation consulting, B2B marketing strategy

Grow, Don’t Guess: Marketo Nurture & Scoring Secrets

Transform leads into revenue with Marketo nurture & lead scoring. Ditch guesswork, automate qualification, and align sales. Discover strategic tips for pipeline growth. Ready to optimize your Marketo?
Increase Your Sales This Holiday Season with Customer-First Marketing 9

Increase Your Sales This Holiday Season with Customer-First Marketing

Shopper behavior demonstrates that it’s never too early for marketers to start gearing up for the holidays. Get started with these strategies.
marketing kpis customer nurture

Is Your Customer Nurture Campaign Doing Its Job?

Since journey nurtures are meant to align with the buyer’s journey, it’s important that marketers take a close look at where nurture campaigns are either succeeding or stalling, in order to improve future campaigns.

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