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Topic: Privacy First Marketing

Data Privacy is an Opportunity for Marketers 2

Data Privacy is an Opportunity for Marketers

Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?
data segmentation for privacy

Data Segmentation for Privacy & Effective Marketing

Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Deleting Eloqua Contacts: When, Why, & How 3

Deleting Eloqua Contacts: When, Why, & How

Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy.
Office Hours October 2024

Driving Growth Through Collaboration at Morningstar

When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring 4

Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring

Marketing automation programs and processes that ignore either privacy compliance or customer requirements will suffer.
Eloqua Office Hours August 2024 5

Eloqua Office Hours August 2024

Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.
grow your email contact list

Email Marketing Strategies: Growing Your Contact List

Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
personalized customer service

Embracing Personalized Customer Service in the Era of Data Privacy

As privacy laws become stricter and more common, exploiting data isn’t a guaranteed success anymore. It’s time to incorporate the classic marketing approach into modern methods
google third party cookies

Google’s Holding onto Third-Party Cookies—For Now

In a surprising move, Google recently announced its decision to delay the elimination of third-party cookies in its Chrome browser. This represents a significant pivot from its previous stance. This shift has created a buzz in the marketing world, where anticipation of a cookie-less future has driven many recent strategies.

How Cybersecurity Intersects with Data Privacy 6

How Cybersecurity Intersects with Data Privacy

Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.
ai audit

Is It Time for an AI Audit? Probably

AI in marketing comes with inherent risks still being uncovered. Companies that choose to take advantage of AI need to understand the impact it can truly have, both now and as the technology continues to evolve. One excellent way to start is an AI audit.
marketing and privacy

Marketing and Privacy: It’s Complicated

Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?

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