Skip to content

Data Privacy and Compliance

Data Privacy and Compliance 1

Data privacy and compliance regulations are here to stay

We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  But wait, there’s more.  Soon, most countries will enforce their compliance regulations making it even more important to have a solid foundation in place that can scale with your needs. Companies need to stay informed and start planning to add or update their privacy compliance solutions everywhere they do business.

Implementing a privacy compliance solution is more than just installing software and setting a few parameters.  To build your privacy compliance solution correctly, it will involve coordination and cooperation across multiple teams, some of which may not work with each other regularly.  The team will likely include representatives from Legal, Security, Marketing, and Public Relations.  And each will have its perspective on privacy and compliance, and the requirements for achieving compliance.

Unfortunately, compliance is not a single, global standard.  Most regulations offer flexibility in many areas, and businesses can choose if they will strictly adhere to all rules, or if they will relax where permitted.  In most cases, your existing company policies and culture will guide your choices. An effective compliance solution will require everyone on the team to be actively involved in decision-making.

Balancing Privacy Compliance without Sacrificing Customer Experience

For many, compliance can feel like another government oversteps, an unnecessary burden that introduces new obstacles and increases costs with little benefit.  On the other hand, consumers are fed up with the amount of data collected about them, bought and sold without their input or permission, and used to target and influence their opinions and behavior.

However, according to Forrester, we’re now living in the age of the customer. Only companies that cede control to their customers and adapt to this new reality will grow, while those who do not will suffer. Companies are moving to empower their customers, allowing them to manage their preferences, and to specify how frequently and only through their preferred communication channels.

Savvy companies understand that when you embrace customers and give them control, only then can you accurately you can target and engage these motivated customers.

Learn More

[Sassy_Social_Share]

Related Posts

B2B lead management, lead management process, marketing automation, lead qualification, lead nurturing best practices, CRM integration, data hygiene, privacy compliance

The Ultimate Guide to Lead Management for B2B Success

Master the B2B lead management process with proven best practices for lead capture, qualification, nurturing, and conversion. Learn how to integrate marketing automation with CRM, maintain data hygiene, and ensure privacy compliance to boost response rates and fuel revenue growth.

Read More »
custom email templates, email template design, responsive email templates, modular email templates, accessible email templates, brand-safe email templates, email design best practices, marketing automation templates, Eloqua email templates, Marketo email templates, email template workflow

Custom Email Templates: Turning Brand Vision into Inbox Reality

Campaign schedules shouldn’t stall over code tweaks or branding fixes. Discover how a library of custom email templates built on proven email template design principles—and engineered as responsive email templates—preserves visual identity, slashes production time, and banishes compliance headaches. Plus, steal a five-step workflow you can start using today.

Read More »