Topic: Privacy First Marketing

Comply Data Privacy App Long Title Thumbnail

4Comply Data Privacy Cloud App Overview

Seamless data privacy integration with Oracle Eloqua using 4Comply.
4comply

4Comply: The Privacy Compliance Tool for Marketers

Generally speaking, marketing and legal have differing priorities when data privacy is involved. How can marketing and legal learn to understand each other and work together effectively?
privacy metrics

5 Critical Metrics Privacy-Savvy Marketers Should Be Watching

One of the best ways for marketers to stay informed is by monitoring key privacy metrics that highlight the impact of regulations on your work.
privacy by design

6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans

Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
legitimate interest cta

Balancing Conversion Goals & Privacy: New Approaches to Calls to Action

Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest.
handling sensitive data

Balancing Personalization, Privacy, and Sensitive Data: A Guide for Marketers

As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing strategies for handling sensitive data.
data hoarding

Data Hoarding & Data Privacy

Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.
Data Privacy and Compliance 6

Data Privacy and Compliance

Soon, most countries will enforce their compliance regulations making it even more important to have a solid foundation in place that can scale with your needs. Companies need to stay informed and start planning to add or update their privacy compliance solutions everywhere they do business.
Data Privacy is an Opportunity for Marketers 7

Data Privacy is an Opportunity for Marketers

Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?
data segmentation for privacy

Data Segmentation for Privacy & Effective Marketing

Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring 8

Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring

Marketing automation programs and processes that ignore either privacy compliance or customer requirements will suffer.
How Cybersecurity Intersects with Data Privacy 9

How Cybersecurity Intersects with Data Privacy

Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.
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