4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
4Thought Marketing
Replatform with confidence. This guide walks through an Eloqua to Marketo migration—planning, data mapping, pilot, cutover, and stabilization—plus best practices to preserve consent, deliverability, and...
4Thought Marketing
Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI...
4Thought Marketing
AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations.
4Thought Marketing
Build expansion-ready growth with a multi-product PLG score and PLG scoring model merging cross-product usage, collaboration, integrations, .
4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
4Thought Marketing
Replatform with confidence. This guide walks through an Eloqua to Marketo migration—planning, data mapping, pilot, cutover, and stabilization—plus best practices to preserve consent, deliverability, and...
4Thought Marketing
Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI...
4Thought Marketing
AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations.
4Thought Marketing
Build expansion-ready growth with a multi-product PLG score and PLG scoring model merging cross-product usage, collaboration, integrations, .
Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
Ask yourself: are you running the same types of campaigns, and rely on the same performance metrics? Running your systems the same way year after year may mask a growing threat: that you’re falling behind.
Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?
4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor using Oracle Eloqua integration and Salesforce CRM integration.
Conversion, warming up Leads, Making MQLs, whatever you call it, is what every Marketing department focuses on. The answer to a high lead rejection problem is a Nurture Foundation.
When readers control what, when, and how often they hear from you—via a Subscription & Preference Portal—unsubscribe rates plummet, open rates climb, and every message feels custom‑tailored to their needs.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
Is your marketing team generating great leads, but sales aren’t seeing the results? The problem might be in your MQL to SQL transition. This guide provides actionable strategies to bridge the gap between Marketing Qualified Leads and Sales Qualified Leads, ensuring a smooth handoff, improved conversion rates, and a healthier bottom line. Learn how to stop losing valuable prospects.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
Oracle Eloqua is designed to make your job easier and your campaigns more effective. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what it can truly do.