In this month’s Eloqua Office Hours, we listen to Linda David, Sr. Marketing Operations Consultant at 4Thought Marketing, explain Eloqua’s campaign responses and response rules and how they affect your marketing strategy. Watch an on-demand replay of her presentation below.
Cetera’s “Find Your Fit”: A Transformed Engagement Strategy
A broad and diverse pool of clientele can lead to an unexpected problem: the conventional marketing funnel doesn’t always apply. This is the situation Cetera, a leading wealth management services provider, found itself in.