June 27, 2024
David Gutelius from Motiva AI shares practical approaches to incorporating AI in your Marketing efforts. Eloqua Office Hours is 4Thought Marketing’s monthly gathering for Eloqua users to share insider hacks, and clever tips, and address all your pressing questions. Expand your knowledge and connect with like-minded professionals.
Data enrichment transforms raw B2B marketing operations by appending firmographic, behavioral, and intent data to contact and account records. By integrating enriched insights into marketing analytics and automation platforms, teams can refine segmentation, personalize messaging, and boost lead conversion—all while maintaining data hygiene and compliance throughout the customer journey effectively.
Marketing operations goes beyond campaign management—it’s the engine that aligns data, processes, and teams around your corporate goals. From automated workflows to unified reporting, it drives accountability, efficiency, and ROI. Discover how investing in MOPS creates the structure and insights B2B organizations need to scale strategically.