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Plan For Your Eloqua SFDC Integration App Migration Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021.  If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when to migrate to the new SFDC Integration App. Why is Oracle MakingRead more

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without good segmentation, how can you be confident that the right leads are being targeted with the right message? Without insight into your database,Read more

Wow!  In only 5 days, Pokemon Go has gone from launch to become the Biggest Game Ever with a user base that looks likely to surpass Twitter and with more engagement than Facebook … in days!   I’m not going to take the time to explain the game or the phenomena here… if you’re not upRead more

How does a regional tire and after-market retailer rise above the noise, win customers and build long-term profitable relationships? In the case of Virginia Tire & Auto, an integrated marketing strategy backed by Oracle’s Eloqua marketing automation technology has produced excellent results in less than 18 months. Engaging customers after they leave the store forRead more

When people are making the decision to buy from you, they’ll typically be in one of five stages of what’s called the “B2B Buying Cycle” (or B2C depending on your business). In our new free, comprehensive white paper “Decoding The Buy Cycle: How Do People Buy From You?” we go over how many marketers and salesRead more

It’s safe to say that most people have had their fair share of dating experiences. You live, and you learn. In our new, free whitepaper report, “How to Date Your Customers: An Email Marketing Love Story” we explain how the best practices in the dating world applies similarly to better email marketing engagement. Don’t Be DesperateRead more

In our free, informative new whitepaper entitled “Creating Content Without Creating Content” we explore how organizations can create mounds of content and spread it significantly out through multiple email marketing campaigns, by simply repurposing content that is already there. If Your Organization is Over One Year Old – You Have As Much Content As YouRead more

Many people consider marketing automation lead nurturing to be something that’s done BEFORE selling and that the two processes should be separate from each other. However, in our new free, comprehensive white paper, “Should You Nurture While Your Sales People Are Selling?” we explore four scenarios in which doing both at the same time isRead more

Historically, marketing and sales departments have always had problems getting on the same page. It’s a lot like the cartoon the Jetsons and the feud between Cogswell’s Cogs and Spacely’s Sprockets – two similar processes and products with vastly differing perspectives. In our new, free report “What Sales and Marketing Can Learn from ‘The Jetsons’?”Read more