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Halloween is coming up soon! As your company adjusts planned promotional campaigns to be seasonally appropriate, you may be overlooking a Halloween disaster waiting to happen. Check your customer contact database. How much of it can politely be called “dirty data”? If too many of your contacts are unusable for one reason or another, youRead more

As a company grows, so should its approach to marketing. A small company might start with a tiny marketing department that does everything manually. With time, the company will grow larger and use marketing software to keep things simple and quick. But what happens when that marketing automation platform no longer meets the company’s needs?Read more

Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved. We work to provide the additional boost Eloqua needs to keep our customers in business. Here’s how 4Thought’s suite of Eloqua apps improved lead generation for Sophos.Read more

Email marketing is a tried-and-true strategy of the modern business world. But there’s more to it than just sending a generic email to someone’s inbox. Taking the time to personalize emails and offer the recipient something they actually want, instead of a general message, goes a long way. Customers appreciate a touch of familiarity. AndRead more

Anyone who has ever used Eloqua knows what a powerful tool it is. Combined with the custom cloud apps developed by 4Thought Marketing, the system improves even more. And while the vast majority of the time, systems run smoothly and without errors, nothing is truly perfect and error-free. Problems can occur with any system, theRead more

The CO Date Calculator Cloud App from 4Thought Marketing lets you perform date calculations within custom object programs. Users can add or subtract days, weeks, months, or even years from any date value and store the results in a CO record. For example, maybe you want to pre-schedule a campaign after a specified number ofRead more

Oracle Eloqua’s extensive marketing automation capabilities allow companies to construct, manage, and measure the results of a marketing campaign. In the hands of an expert, Eloqua is a powerful tool. However, its capabilities are extensive and require advanced training for even the savviest of marketers to get the most out of the tool. International lawRead more

Marketing automation systems like Oracle Eloqua are designed to make your job easier and your campaigns more effective by leveraging data and content to deliver personalized messages at the perfect time. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what itRead more

Out of the box, Eloqua can handle a staggering amount of information. Your marketing team can store data on both individuals and accounts, and Eloqua’s easy-to-navigate interface allows for easy segmentation. But as any marketer knows, your data needs constantly change. Not all the information you’ve gathered belongs in the contact or account tables. So,Read more

Oracle NetSuite recently announced that Bronto, a reliable and widely used email automation software, will no longer be supported after May 31, 2022. For companies and marketing agencies that relied on NetSuite Bronto for promotional campaigns, this means it’s time to find a new solution as soon as possible. Keep Your Email Marketing Campaigns GoingRead more