Blog

Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign contact restrictions using Eloqua programs and avoiding email fatigue with stoplight decision steps. Watch an on-demand replay below.Read more

Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performance. By treating an Eloqua Health Check as an annual physical, businesses can identify potential issues, improve processes, and optimize customer experience before any challenges arise. In thisRead more

Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which cover different facets of campaigns, contacts, emails, forms, and landing pages. I learned my way through Insight through exploring these reports. My analyst journey grew fromRead more

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more

In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

Watch an on-demand replay of our webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.Read more

Watch our on-demand webinar replay: “Delivering Qualified Leads to Sales Faster”.Read more

Data is the lifeblood of the marketing industry. Marketers instinctively want to leverage data for personalization. For Eloqua users, that might include storing data in Custom Data Object (CO) records to keep everything organized. Unfortunately, all the data-filled Custom Objects in the world don’t do a lot of good unless you know how to convertRead more

Eloqua’s often-overlooked page tagging feature is a powerful tool you should definitely be using. But why is this feature so important? Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring. Let’s take a closer look at several top benefits of page tagging. 1. MoreRead more