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Segmentation is the most important component of any marketing program, and having a solid segmentation strategy in place will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without a segmentation strategy, how can you be confident that the right leads are being targeted with the right message? Without insight to your database,Read more

San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.4 with enhanced geographical heat maps and direct integration with Oracle Responsys. The new heat mapping features allow marketers to drop fieldsRead more

At 4Thought Marketing we’ve evolved “Talk Like a Pirate Day” to also include “Market Like a Pirate Day.”  What does this mean? Segment Like a Pirate It’s a great opportunity to ask questions like: What beachheads do we hold? Which ones are next closest and hold the most treasure? How can our Eloqua Email CannonRead more

San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.3, featuring two new ways to segment data. 4Segments™ is the leading cloud-based program for segmentation that allows marketers to understand theirRead more

Wow!  In only 5 days, Pokemon Go has gone from launch to become the Biggest Game Ever with a user base that looks likely to surpass Twitter and with more engagement than Facebook … in days!   I’m not going to take the time to explain the game or the phenomena here… if you’re not upRead more

How does a regional tire and after-market retailer rise above the noise, win customers and build long-term profitable relationships? In the case of Virginia Tire & Auto, an integrated marketing strategy backed by Oracle's Eloqua marketing automation technology has produced excellent results in less than 18 months. Engaging customers after they leave the store forRead more

When people are making the decision to buy from you, they’ll typically be in one of five stages of what’s called the “B2B Buying Cycle” (or B2C depending on your business). In our new free, comprehensive white paper “Decoding The Buy Cycle: How Do People Buy From You?” we go over how many marketers and salesRead more

It’s safe to say that most people have had their fair share of dating experiences. You live, and you learn. In our new, free whitepaper report, “How to Date Your Customers: An Email Marketing Love Story” we explain how the best practices in the dating world applies similarly to better email marketing engagement. Don’t Be DesperateRead more

In our free, informative new whitepaper entitled “Creating Content Without Creating Content” we explore how organizations can create mounds of content and spread it significantly out through multiple email marketing campaigns, by simply repurposing content that is already there. If Your Organization is Over One Year Old – You Have As Much Content As YouRead more

Many people consider marketing automation lead nurturing to be something that’s done BEFORE selling and that the two processes should be separate from each other. However, in our new free, comprehensive white paper, “Should You Nurture While Your Sales People Are Selling?” we explore four scenarios in which doing both at the same time isRead more