4Thought Marketing Blog

    inactive subscribers

    How to Manage Your Email List to Increase Open Rates & Boost ROI

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    When sending marketing communications to your target audience, it’s important to have an active email list. Active emails are contacts that engage with your content and act on your offers, which leads
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    greg manetti new cto

    4Thought Marketing’s New CTO: Greg Manetti

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    We’re pleased to announce that Greg Manetti has joined 4Thought Marketing as Chief Technology Officer. Known for his passion for technology and proven leadership, Greg is a seasoned marketing technolo
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    eloqua integration

    Successful Eloqua Integration for Marketing Automation

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    Integrating Oracle Eloqua into your marketing automation strategy is an essential step for any business looking to streamline its marketing operations. Eloqua is a powerful, all-in-one marketing autom
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    may 2023 eloqua office hours replay

    Exploring Campaign Responses & Response Rules – Eloqua Office Hours Replay May 2023

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    Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.
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    april 2023 eloqua office hours replay

    Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023

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    Watch a free, on-demand replay of our April 2023 Eloqua Office Hours event here.
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    eloqua upload wizard

    Eloqua Upload Wizard Streamlines List Uploads for Health Care Company

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    The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. By streamlining the process of importing data, it can drastical
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    opt-in email

    How an Opt-In Email Series Can Increase Engagement

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    An opt-in email series, also known as a nurture email series, is a campaign where subscribers have explicitly asked to receive messages from your company. This clearly indicates their interest in doin
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    email marketing

    Stop Losing Subscribers: How to Improve Your Email Marketing Strategy

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    Email marketing is an essential part of the marketing strategy for most businesses. However, it can be frustrating when people unsubscribe from your email list, especially when you have put a lot of e
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    opt-in email

    What is an Opt-In Email Series?

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    Email marketing still works! According to Statista, the global email marketing complex was worth $9.62 billion USD in 2022, and is estimated to reach as high as $17.9 billion USD by 2027.Savvy markete
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    oracle eloqua office hours webinar

    Working Around Eloqua Campaign Contact Restrictions – Webinar Replay March 2023

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    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
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    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

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    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
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    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

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    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
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    eloqua apps

    The 7 Must-Have Partner Apps for Oracle Eloqua

    Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to...
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    eloqua insights

    3 Eloqua Insight User Tips Learned the Hard Way

    Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports...
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    retina display

    Improving Email Image Quality on Retina Displays

    We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files...
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    apple mail privacy protection mpp

    Measuring Email Performance after Apple’s Mail Privacy Protection

    In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email...
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    eloqua forms

    10 Best Practices for Creating Eloqua Forms

    Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy...
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    Solve Unique Business Requirements with Eloqua Cloud Apps

    Solve Unique Business Requirements with Eloqua Cloud Apps – On-Demand Webinar Replay: Feb 2023

    Watch an on-demand replay of our webinar, "Solve Unique Business Requirements with Eloqua Cloud Apps", here.…...
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    kpis

    What Are Your KPIs Telling You?

    Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what...
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    How to Survive and Thrive in the New Economy

    How to Survive and Thrive in the New Economy

    How to Survive and Thrive in the New Economy Mark LeVell, CEO 4Thought Marketing As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of...
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    marketing technologist

    The Critical Role of a Marketing Technologist

    Modern marketing relies on technology to produce and distribute promotional materials. Obviously, this means professional marketers need to have a working knowledge of the technology they use every...
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    cybersecurity

    How Cybersecurity Intersects with Data Privacy

    The leading technology issues of the 21st century can be summed up in two words: security and privacy. In particular, consumers are concerned with how to preserve privacy and “stay safe”. A kind of...
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    positive customer experience

    Balancing Self-Promotion with Positive Customer Experience

    Marketing is all about getting your brand in front of potential customers, but the key is to do so in a way that doesn't turn them off. Spamming is a common problem for many businesses, but what about...
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    Unlinked CO Mapper Cloud App Overview

    Unlinked CO Mapper Cloud App Overview

    Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions...
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    Eloqua Cloud Apps

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