4Thought Marketing Blog
What is an Opt-In Email Series?
Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sending out a mass campaign of identical emails doesn’t work.
Working Around Eloqua Campaign Contact Restrictions – Webinar Replay March 2023
Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. Watch an on-demand replay here.
Oracle Eloqua Health Checks for Optimal Performance
Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performance.
Writing Eye-Catching Subject Lines for Email Marketing
Email marketing remains a highly effective marketing strategy. However, to get the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email.
The 7 Must-Have Partner Apps for Oracle Eloqua
Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further.
3 Eloqua Insight User Tips Learned the Hard Way
To (hopefully) make your journey easier than mine, I’d like to share several important lessons I learned the hard way about Eloqua Insight.
Improving Email Image Quality on Retina Displays
Apple introduced Retina displays in 2010. Retina displays use twice as many pixels as standard displays, which can mean that an image that looks fine on a standard screen might look blurry or even pixelated on a retina display.
Measuring Email Performance after Apple’s Mail Privacy Protection
In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. How much of an impact will this have on your email metrics?
10 Best Practices for Creating Eloqua Forms
No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.
Solve Unique Business Requirements with Eloqua Cloud Apps – On-Demand Webinar Replay: Feb 2023
Watch an on-demand replay of our February 2023 webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.
What Are Your KPIs Telling You?
When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.
How to Survive and Thrive in the New Economy
As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.
