4Thought Marketing Blog
How to Adjust your B2B Marketing for Remote Workers
What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm.
4 Advantages of Creating Page Tags in Eloqua
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
4 Page Tagging Methods for Eloqua Users
Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
Are You Overlooking Eloqua’s Page Tagging Abilities?
What if you could see which pages each customer viewed and where they are in the sales funnel? With Eloqua, you can do this and more with an often-overlooked function: creating page tags.
Lead Generation vs. Demand Generation: Know the Difference
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.
Account-Based Marketing: The Future of Marketing?
In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.
Best-in-Class Marketing Automation with Oracle Eloqua
Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.
Cybernews Interview with 4Thought Marketing CEO Mark LeVell
Today’s interviewee, Mark LeVell, CEO of 4Thought Marketing, offers valuable advice on how to ensure companies’ compliance and choose the best marketing tools and cybersecurity measures.
4Comply Data Privacy Cloud App Overview
Seamless data privacy integration with Oracle Eloqua using 4Comply.
Tracking Campaign Engagement for Unknown Visitors
Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns.
Simplify Your Eloqua Nurture Program Maintenance
As leads continue to get qualified and disqualified, you’d want to make sure they are receiving the correct nurture emails.
Social Media Campaign Attribution in Oracle Eloqua
Learn how to ascribe leads, opportunities, and revenue to specific social media campaigns using Eloqua.
