4Thought Marketing Blog
Plan Your Eloqua SFDC Integration App Migration
Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021. If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when to migrate to the new SFDC Integration App.
Checklist for Expanding Oracle Eloqua to New Business Units
When expanding Oracle Eloqua to New Business Units, use our convenient checklist to ensure you cover all the required details for a successful project.
Shared Email Addresses and Eloqua – Top 5 Considerations to Get it Right
Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address. Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality.
Checklist for Choosing an Eloqua Marketing Agency
In this article, we’ll explore a list of questions you should consider when choosing an Eloqua marketing agency for either the short- or the long-term.
New Append Multiple Fields Cloud App Now Available
The Append Fields Cloud Allow now allows you to append two or more fields and store the results in a third.
The Email Related Contact Cloud App: An Overview
The Email Related Contact Cloud App solves an age-old challenge every Eloqua marketer has heard from Sales at least once, especially after launching a new email campaign.
Building a Delete Contact Program for Oracle Eloqua
If your Eloqua system holds hundreds of thousands or millions of contacts, you need some type of automation to help. The good news is that there are simple solutions to help keep your database clean and tidy without breaking a sweat.
Event Integration Best Practices for Oracle Eloqua
With the dramatic increase in online and virtual events, it’s more important than ever to have a well-designed integration between your event management platform(s) and Oracle Eloqua. But that is typically where the hard work begins.
Case Study: Global Distributor Improves Leads using Upload Wizard
4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor.
3 Reasons To Delete Custom Objects in Eloqua
Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up Against Eloqua’s Limit – Reason #1 When Eloqua starts generating errors or stops performing due to reaching system limits, this is
The Essence of Modern Email Marketing is a Nurture Foundation
Conversion, warming up Leads, Making MQLs, whatever you call it, is what every Marketing department focuses on. The answer to a high lead rejection problem is a Nurture Foundation.
Tips for Balancing In-House Marketing Teams vs. Agencies
The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.