4Thought Marketing Blog

    oracle eloqua office hours webinar

    On-Demand Replay: Eloqua Office Hours March 2023

    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
    Read more
    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
    Read more
    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
    Read more
    eloqua apps

    The 7 Must-Have Partner Apps for Oracle Eloqua

    Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to impro
    Read more
    eloqua insights

    3 Eloqua Insight User Tips Learned the Hard Way

    Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports whic
    Read more
    retina display

    Improving Email Image Quality on Retina Displays

    We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. B
    Read more
    apple mail privacy protection mpp

    Measuring Email Performance after Apple’s Mail Privacy Protection

    In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketer
    Read more
    eloqua forms

    10 Best Practices for Creating Eloqua Forms

    Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy
    Read more
    Solve Unique Business Requirements with Eloqua Cloud Apps

    On-Demand Webinar Replay: Solve Unique Business Requirements with Eloqua Cloud Apps

    Watch an on-demand replay of our webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.
    Read more

    What Are Your KPIs Telling You?

    Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what d
    Read more
    How to Survive and Thrive in the New Economy 2

    How to Survive and Thrive in the New Economy

    How to Survive and Thrive in the New Economy Mark LeVell, CEO 4Thought Marketing As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of
    Read more
    marketing technologist

    The Critical Role of a Marketing Technologist

    Modern marketing relies on technology to produce and distribute promotional materials. Obviously, this means professional marketers need to have a working knowledge of the technology they use every da
    Read more

    Feed Eloqua Programs More Frequently

    Why wait 24 hours when you can feed programs when you want.   Feed Eloqua Programs More Frequently Oracle Eloqua has two very powerful workflow engines –Program Canvas for Contacts and Program Canvas ...

    Now create Multiple Eloqua Campaign Responses at Once!

      What are we doing now - Many Eloqua users uploads lists and many of those lists are used to directly create campaign responses.  Eloqua has a very slick methodology for creating campaign responses ...

    Build Powerful and Flexible Eloqua Custom Objects

      There are some inherent drawbacks to using Custom Objects in Eloqua.  While it is nice to be able to store different types of data (e.g. Opportunities, Product Purchases, Policy data and ...

    Reinventing the art of offers after GDPR

    The General Data Protection Regulation (GDPR) changed everything in marketing. You have to reinvent your entire marketing program. Not so fast. Yes, you need to make changes. Your approach to privacy ...

    How To Launch Marketing Automation Experiments In 5 Days

    You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better ...

    Deleting Eloqua Contacts: When, Why, & How

    Why Delete Eloqua Contacts? It’s a good idea to clean up your Eloqua contact database every so often. Over time, many contact records are created, and not all contacts are created equally. Oracle ...

    8 GDPR Mistakes that Eloqua Marketers Make

    For the latest information on Privacy Compliance, read our new blog post, "Why Compliance is a Huge Opportunity for Marketers" The most significant regulatory change in online marketing is right ...

    Is Your Marketing Automation just like Groundhog Day?

    Happy Groundhog Day!   Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every ...

    5 Advanced Segmentation Stars and How to Access Them

    Include specialized information to achieve better conversion Whether you’re already using more advanced segmentation or still in ‘batch-and-blast’ mode, here are 5 information source stars that can ...

    Filling in the blanks for full Campaign Attribution

    Full campaign attribution for anonymous visitors Full campaign attribution has been as mythical as a Unicorn and just as elusive.  It’s been made even more so by modern marketing techniques. ...

    CASL: Countdown Checklist for Full Implementation

     CASL Update 5/1/18: Although it was in question for some time, the Canadian Government has reaffirmed that the “Private Right of Action” is still effective.  One legal interpretation can be read here ...

    Is Your Data Stacking Up? Managing Big Data in the Growing Marketing Stack

    The technology now available to marketers can be a blessing and a curse. On the one hand, there is software for almost any problem a marketer could think up, from marketing automation to content ...