4Thought Marketing Blog
The Essential Role of Real-Time Data Validation in Eloqua
Inaccurate or outdated data can lead to ineffective campaigns, poor customer experiences, and wasted resources. Real-time data validation offers a solution to these challenges. Today, we’re exploring the concept of real-time data validation, its benefits, and practical implementation strategies in Eloqua.
Map Eloqua Custom Objects to Contacts Easily
In Eloqua, custom objects are excellent ways to store additional information about a contact. But sometimes, an integration, upload, or process adds COs without connecting them to Eloqua contact records. Here’s how the CO to Contact Mapper Cloud App can help.
SORBS Closure: Does It Impact Email Deliverability?
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
10 Best Practices for Creating Eloqua Forms
No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.
Preference Management: Balancing Privacy, Consent, Complexity, & Choice
Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.
5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua
Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
Getting Practical with AI in Marketing – June 2024
Explore some practical approaches to incorporating AI in Marketing with our special guest David Gutelius from Motiva AI.
Enhancing Personalization with Dynamic Content in Eloqua
Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.
5 Advantages of Using Marketing Agencies
Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
Proactive Data Management & Integrations: 4 Key Steps
Integrating different marketing platforms requires careful attention to your data. Poor data management can cause an integration to fail and make your job much more difficult. Today, we’ll be looking at a few reasons why integrations fail, and what you can do to avoid them.
Is It Time for an AI Audit? Probably
AI in marketing comes with inherent risks still being uncovered. Companies that choose to take advantage of AI need to understand the impact it can truly have, both now and as the technology continues to evolve. One excellent way to start is an AI audit.
Preferences: Balancing Privacy, Consent, Complexity, and Choice – Eloqua Office Hours Replay
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.